Market Your Website For The Real World.
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Market Your Website for the Real World
Summary:
While most internet users rely on search engines to find websites, is there a more effective approach?
Recently, I reviewed the analytics of a website I’ve been involved with and was surprised to find only 5% of visitors came from other sites or search engines. Instead, the majority were direct visits. Considering this site is only three months old, averaging 150 daily visitors is impressive for a new venture.
The website owner shared their unique promotion strategy: flyers. The site advertises an adventure tourism business, and if you've visited tourist destinations, you know they're often filled with promotional flyers for accommodations and attractions.
The owner worked with a talented graphic designer to create eye-catching flyers. These flyers have been so popular that he constantly needs more. You might assume this method is costly due to printing expenses, but it’s actually more affordable than some online advertising. For example, maintaining an optimal Google AdWords campaign could cost over 50 cents per click, whereas these impactful flyers cost just 23 cents each.
Some businesses invest heavily in optimizing their websites, hoping to rank at the top of search results. Others spend on paid ads, which can be costly and tricky to target effectively. Traditional flyer advertising, however, remains a valuable tool.
The advantages of using flyers are significant; success hinges on targeting the right audience. Travel destinations, agents, and rental companies are capitalizing on these potential customers. Since the business began, flyer advertising has been a constant and, combined with the website, business is thriving. This synergy between the real world and the internet shows how powerful advertising can be when both avenues are utilized effectively.
You can find the original non-AI version of this article here: Market Your Website For The Real World..
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