Marketing you web site - Part 2 - Using banners ad and classified ads

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Marketing Your Website - Part 2: Using Banner Ads and Classified Ads


Summary

In this second part of our series on marketing your website, we'll explore the use of banner ads and classified ads, both online and offline. Like our previous article, the focus remains on affordable strategies to boost your site's visibility.

Keywords

Website marketing, banner ads, classified ads, pay-per-click, PPC

Using Banners to Market Your Website


Banner advertising is prevalent on most websites today, serving as a key revenue source for site owners. These ads can be categorized into three main types: Pay Per Impression (PPI), Pay Per Click (PPC), and Pay Per Sale/Lead (PPS).

Pay Per Impression (PPI)


With PPI, you earn every time an ad is displayed on your site, commonly using the term CPM (cost per thousand impressions). For example, earning $5 per 1,000 views means $150 monthly from 1,000 daily visitors. However, PPI is rare and susceptible to abuse. As an advertiser, PPI offers minimal engagement.

Pay Per Click (PPC)


PPC pays more as it operates on clicks rather than views. A well-designed banner can achieve a conversion rate of up to 5%, although most are below 1%. If your site attracts 1,000 daily visitors and a banner earns 50 cents per click with a 1% conversion rate, you could make $150 monthly. This is more engaging for advertisers since it drives potential customers to their sites.

Pay Per Sale/Lead (PPS)


PPS offers the highest earnings, but you only earn when a sale or lead results from a visitor clicking through your banner. The success of PPS relies on effective banner design and sales conversion. It's ideal for advertisers who want measurable results.

Finding Advertisers


Affiliate programs are excellent for finding entities interested in placing ads on your site. You can also approach friends or business partners for banner exchanges. Major search engines like Google offer options for PPC banner placements via services like Google AdWords, where you pay for clicks or earn from clicks on your site.

Using Classified Ads to Market Your Website


Classified ads, similar to those in newspapers, are concise promotions for your products or services. Online classified sites fall into two categories: free and paid. Be wary of free sites, as they often collect and misuse your email address. Paid sites, on the other hand, offer a worthwhile investment, acting like an affordable storefront in a bustling digital market.

eBay and More


eBay is a powerful classified platform, with listing fees as low as 30 cents per item, reaching millions of daily users. More details on utilizing eBay and other auction sites can be found under Web Basics.

Conclusion


In addition to banner and classified ads, other methods like newsletters, email signatures, and ebooks can also enhance your marketing strategy. For more insights, please visit [rd-webhosting.com](http://rd-webhosting.com) for the entire series and further resources on website design and internet business.

Stay tuned for the next part where we'll discuss marketing through email, e-books, letterhead, and magazines.

You can find the original non-AI version of this article here: Marketing you web site - Part 2 - Using banners ad and classified ads.

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