Marketing Your Business - How Do I Adapt To The Internet

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Marketing Your Business: Adapting to the Internet


Embracing the Digital Age


The business landscape is evolving rapidly with advancements like VOIP, video conferencing, email support, and the overwhelming presence of the internet. As a business owner, you're facing decisions that previous generations never had to consider.

The Power of Internet Marketing


Many colleagues might tell you that internet marketing is key to expanding your business and building strong customer support. But if you're just getting the hang of sending emails, the thought of diving into SEO, web design, and ROI can be daunting.

DIY or Professional Help?


As business owners, we're accustomed to investing time in our ventures. However, when it comes to new methods, we often spend money hastily on outside help. This can be a poor choice if not managed wisely.

Instead of hiring an SEO company without understanding the basics, consider seeking training services. This allows you or an employee to grasp essential online marketing strategies, understand the effort involved, and learn the pitfalls to avoid.

Navigating the Internet Marketing Community


Blindly selecting an online marketing company is risky. Remember, there's no secret formula for online promotion?"just hard work. Search engines prioritize relevant results, and with dedication, you can achieve high rankings.

Traditional vs. Modern Tactics


Traditionally, marketing involved trial and error with print media, TV ads, and more. Today's internet marketing follows a similar pattern, yet many business owners hesitate to start. Turning the marketing reins entirely over to an expert without understanding the process can be a missed opportunity for growth and learning.

Cultivating Success Online


Don't shy away from the internet's vast potential. Mistakes are part of the learning process. Three years back, we were beginners too, but now our website ranks higher than many established marketing companies.

The Secret? T.I.M.E.


Here's a simple strategy called "T.I.M.E."

- T: Try and keep trying.
- I: The internet is constantly evolving.
- M: Marketing opportunities are plentiful.
- E: Eventually, success is attainable.

Example Timeline


Here’s a snapshot of an internet marketing journey:

- June 7: Begin research.
- August 31: Hire a website designer.
- October 15: Complete website.
- October 20: Launch website.
- November 1: Start marketing campaign.
- November 10: Launch a Pay Per Click campaign.
- January 1: Increase link popularity.
- January 20: Encounter the Google Sandbox Effect.
- March 3: Get listed in Yahoo directory.

After 10 months, while you might be facing challenges like the Google sandbox, your link popularity is growing, and your Pay Per Click campaign is yielding results. Remember, patience and perseverance are key.

The Learning Journey


If you open your wallet too quickly, you might miss out on invaluable learning experiences. By actively participating in your internet marketing efforts, your business can progress significantly further.

Conclusion


To boost your internet marketing, consider hiring someone in-house to learn and provide updates. If you opt for an SEO company, ensure it's for reasons that contribute to your learning and campaign improvement, such as optimizing keywords or enhancing conversion rates. Take your time and apply "T.I.M.E." to grow your business effectively online.

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