Make Sure You Over-Deliver

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Ensure You Over-Deliver


Introduction:
Learn how to apply the concept of over-delivering to enhance your e-business. Originally coined by Tom Peters in 1998 for traditional businesses, this philosophy can be a game-changer for online enterprises.

Understanding Over-Delivering:
To build a successful online business among millions of internet marketing sites, consider finding a mentor who exemplifies over-delivery. A mentor like this projects trust and reliability?"two essential traits for a profitable online venture. Over-delivering involves promising less and delivering more. This approach not only meets but exceeds customer expectations, thereby encouraging repeat business and promoting viral marketing through happy customers.

The Art of Over-Delivering:
1. Under-Promise: Be honest and clear about what customers can expect from your products or services. Make commitments conservatively and prioritize clarity and simplicity.

2. Over-Deliver: Once you've established expectations, exceed them. Deliver not only what was promised but with superior quality. Adding unexpected value can significantly enhance customer satisfaction.

Practical Strategies:
An effective way to over-deliver is by offering unexpected bonuses. After a customer purchase, consider sending additional valuable content via email. By staggering the delivery of these bonuses, customers have the opportunity to fully engage with each offering. This strategy enhances customer goodwill and builds anticipation for future interactions.

Building Anticipation:
In each email, thank your customer for their purchase and inform them of upcoming bonuses. This generates excitement and reduces the likelihood of cancellations or refund requests, as customers anticipate more value.

Conclusion:
By adopting a mindset of over-delivering, you foster stronger relationships with your customers. This builds loyalty, encourages positive word-of-mouth, and ultimately contributes to the long-term success of your e-business.

Keywords:
Internet marketing, over-deliver, e-business solutions, work from home, Tom Peters, email marketing.

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