Is Click-to-Call what Local Search Has Been Waiting For
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Is Click-to-Call the Revolution Local Search Needs?
The Future of Local Search Advertising
Click-to-call is an exciting new advertising format set to boost the growth of localized search by connecting online users with offline advertisers through internet telephony. While it's still gaining traction, major players like Google, Yahoo, and eBay are gearing up for a future dominated by click-to-call technology.
How Click-to-Call Works
Like the pay-per-click model, click-to-call ads appear in standard search results. These ads look like typical paid search ads but feature an icon that, when clicked, initiates a phone call between the user and the advertiser. The process remains online until the user activates the click-to-call feature.
Users are prompted to enter their phone number, which might already be stored with the search engine. Once entered, the search engine connects the call, all at no cost to the user. Privacy is crucial, so search engines will take steps to protect users' phone numbers from telemarketing lists. Building this trust is essential for introducing new products.
Opportunities for VoIP Companies
Because click-to-call uses internet telephony, companies like Vonage and Fusion are leveraging their expertise to partner with larger internet firms, much like Skype’s merger with eBay. This convergence exemplifies how traditional technology, like telephones, can become cutting-edge once again.
Local Search Potential
Experts don't expect immediate massive revenue, but click-to-call could lead to a significant expansion in tech-based advertising. It holds potential for a much-anticipated surge in localized search, becoming a prime avenue for small business advertising. Imagine needing a chiropractor?"you could search online and immediately connect, all with a click. This convenience offers incredible value to advertisers.
Targeting Small Businesses
The ideal candidates for click-to-call ads are businesses already advertising in the Yellow Pages, such as pizza parlors, law offices, and florists. Despite being invested in local advertising, many small businesses haven't fully embraced search advertising due to format limitations. With nearly 15 million small businesses in the U.S., this market remains largely untapped.
Once geo-targeted searches are optimized and click-to-call becomes widespread, local advertising will benefit from improved convenience and targeting, leading to a new wave in online advertising.
Enhanced Targeting and Value
Click-to-call offers greater targeting than traditional pay-per-click. Advertisers are likely to invest more because callers represent higher-value potential customers. Unlike aimless web surfing, a call represents a direct and purposeful interaction.
Businesses used to traditional ads will find click-to-call especially beneficial, promising a more impactful advertising format. Keep an eye on this evolving trend and be ready to adapt your strategies.
Joseph Pratt
Media Analyst
ICMediaDirect.com
[Joseph@icmediadirect.com](mailto:Joseph@icmediadirect.com)
http://www.icmediadirect.com
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