Internet Marketing Short Term Strategy
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Internet Marketing: Effective Short-Term Strategies
Overview
After dedicating considerable time and effort to building a website, site owners often face the daunting question of where to begin with Internet marketing. With countless marketing pitches flooding their inboxes, it’s challenging to determine the right course of action. This article explores a proven short-term marketing strategy to get you started.
Short-Term Marketing Strategy
Pay-Per-Click (PPC) Campaigns
Among short-term marketing strategies, pay-per-click (PPC) campaigns stand out as highly effective. PPC involves placing ads on search engine results pages. By setting up an account with PPC platforms like Google AdWords or Overture, you can select keywords and create ads tailored to those terms.
- Google AdWords: This platform allows you to display ads on Google’s search results, as well as those of other sites like AOL. Initially, it’s wise to focus solely on search results until you confirm your ad and site effectively convert traffic into revenue.
- Overture: Acquired by Yahoo for $1.8 billion, Overture places ads on search results for MSN and Yahoo. You'll need to select keywords and craft individual ads, which can be time-consuming but rewarding.
Choosing Between Google and Overture
Both Google and Overture offer distinct advantages:
- Google AdWords: Known for driving more traffic, especially from AOL users who are often more inclined to purchase.
- Overture: Offers the advantage of larger ad sizes, allowing you to provide more detailed descriptions. This can help qualify your traffic better, ensuring only interested users click your ads, thereby optimizing ad spend.
Benefits of PPC Advertising
PPC advertising is a powerful tool for several reasons:
1. Immediate Traffic: It promptly directs traffic to your site.
2. Conversion Testing: It helps assess your website’s ability to convert visitors into customers. If conversion rates are low, you can quickly adjust your site and receive immediate feedback.
Conclusion
If you're ready to dive into marketing, exploring PPC options is a smart move. Google AdWords and Overture offer valuable opportunities to boost site traffic and test conversions. By harnessing these tools, you can refine your internet marketing strategy effectively.
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