Internet marketing promoting a new site with directory listings
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Internet Marketing: Boosting Your New Site with Directory Listings
Maximizing Directory Listings for Link Popularity and Traffic
Introduction
When launching a new website, many webmasters wonder if investing in paid directory submissions is worthwhile. The value you derive largely depends on the specific directory and its associated costs.
Benefits of Directory Listings
Directories can offer two main advantages: link popularity and increased traffic. However, it's rare to find directories that significantly boost traffic. Even prominent directories like DMOZ and Yahoo don't drive substantial visits. Yet, if you secure a permanent listing, attracting targeted visitors over a long period can be beneficial.
Link Popularity from Directories
The effectiveness of a directory in enhancing link popularity varies based on its structure and the category where your site is listed. A top-level listing (1-2 clicks from the homepage) is far more valuable than a deep listing (3+ clicks away). The fewer the links on a page, the better the potential for your site's link popularity. Be cautious with directories selling every-page links, as these can dilute link strength.
Strategy for Directory Submissions
One major challenge is ensuring your site is placed advantageously within directories. My approach involves submitting to 300 free non-reciprocal directories, aiming for 100 submissions per week over three weeks. Additionally, selecting a few paid directories that offer top-level category placement is key.
Case Study Insight
In a recent initiative, submitting to 300 free directories and obtaining a top-level category listing on jtrotta.com led to over 130 backlinks within a month. The site was promptly indexed by Google, resulting in strong rankings on Google and MSN. This strategy, costing approximately $30 for free submissions, $69.90 for the jtrotta.com listing, and $45 a month for a homepage link, proved effective without requiring significant time investment.
Conclusion
Investing in directory listings, when done strategically, can enhance your site's visibility and link popularity. This approach, combining free and select paid directories, can yield notable results with minimal effort.
You can find the original non-AI version of this article here: Internet marketing promoting a new site with directory listings.
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