Internet Marketing with Postcards
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Internet Marketing with Postcards
Word Count: 970
Summary:
Exploring how online and offline marketing worlds complement each other.
Keywords: direct mail postcards, direct mail, marketing, business marketing, postcards, Joy Gendusa
Article Body:
Online Marketing Strategies
In today’s digital age, integrating a robust internet marketing strategy is essential for the success of any small business. Simply having a fantastic website isn’t enough to attract visitors. You must actively promote your site in all possible ways as part of your broader marketing plan. This is a fundamental marketing principle: unless your product is as sought-after as the Fountain of Youth, your customers won't just stumble upon you?"you need to reach out to them.
Promoting your website is a well-covered topic, with countless resources discussing it. However, relying solely on online methods assumes all your potential customers are internet-savvy. In reality, many people aren’t as familiar with or enthusiastic about the digital world as you might think.
How do you reach this segment of the population? They’re more likely to discover you through traditional marketing and public relations efforts, especially if your market is local. Fortunately, these prospects are often more accessible and affordable to reach offline.
Offline Marketing Strategies
Offline internet marketing strategies are still highly effective. According to the US Postal Service, consumers spend an average of 25 minutes with direct mail and 30 minutes with catalogs. While they may quickly sort through their mail, pieces that catch their eye can hold their attention.
To capitalize on this, your marketing strategy should include direct mail as a crucial component to drive traffic to your website. Ensure you have a well-planned direct mail campaign that makes your site recognizable to potential customers.
Other Marketing Avenues
Here are some additional ways to promote your website, inspired by Ken Evoy’s insightful book, Make Your Site Sell!:
- TV, print, and other advertising
- Stationery and business cards
- Catalogs, flyers, billboards, etc.
- Direct mail prominently displayed
- Telemarketing
- Press releases to targeted media
The core idea is simple: utilize any and every method to get your website noticed by your target audience.
If your budget allows, you might consider TV or radio ads; just be sure to highlight your website. Your offline marketing efforts should make it easy for prospects to navigate directly to your site, and one of the best ways to do this is through direct mail postcards.
The Power of Postcards
Consider this: if someone sees your website on a billboard while driving, they’re unlikely to remember it later. Many advertising mediums face similar challenges?"newspapers are cumbersome, radio requires spelling out URLs, and billboards fly by quickly.
In contrast, a postcard received while sitting by a computer makes visiting your site simple. Recipients can instantly type your URL into their browser. If someone reads about you in a trade journal, unless they're in front of a computer, there’s often a delay before they visit your site.
Direct mail postcards offer convenience. They’re typically received where computers are available, whether at home or work. Even if not immediately convenient, postcards are easy to carry until a computer is accessible, allowing potential customers to quickly visit your website.
I've seen countless success stories where direct mail, specifically postcards, effectively drives traffic to websites. While the digital world is intangible, applying real-world practices like direct mail marketing provides credibility and draws substantial traffic to your site. That’s true marketing nirvana!
You can find the original non-AI version of this article here: Internet Marketing with Postcards.
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