Internet Marketer - Are You Guilty of Neglecting 40 of the US population In Your Marketing
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Are You Overlooking 40% of the US Population in Your Marketing Strategy?
Summary:
The US Census Bureau reports that 40% of the US population is aged 50 or older, possessing 75% of the nation's financial assets and responsible for 55% of consumer spending. As an internet marketer, are your products targeting this significant demographic, or are you neglecting them?
Keywords: older population, marketing to older adults, over 50, online marketing, senior citizens, interactive support, internet savvy
Article Body:
Have you considered the age group that forms your target market as an internet marketer?
Many seasoned marketers focus on age groups with high keyword search volumes and minimal competition. Often, this leads to concentrating efforts on the 18-to-34 age bracket, believed to be tech-savvy and open to online purchases.
However, by doing so, you might be missing out on a lucrative market segment: those aged 50 and older.
According to the US Census Bureau, 40% of the US population is in this age group. They control 75% of the nation's financial assets and account for 55% of consumer spending. Surprisingly, many in this demographic are becoming more comfortable and confident in online shopping. A recent Nielsen survey revealed that 27.4 million individuals aged 55 and above made online purchases in the past six months, up from 26 million the previous year.
If your marketing strategy focuses solely on younger customers, you're potentially missing out on senior citizens who frequently purchase clothing, gifts, shoes, health supplements, and travel packages.
To tap into this market, consider creating niche offerings tailored to older adults. Implementing a support system for those less familiar with online shopping can make a difference. Studies suggest that websites offering human support or contact numbers are particularly appealing to users aged 35 and above.
Incorporating interactive support on your platform, such as a contact number or email, can enhance trust and increase engagement within this demographic.
Remember, the older population is not outdated. As they become more tech-savvy, they could become your most loyal online customers, significantly impacting your bottom line. It's time to rethink your approach and embrace the potential of marketing to those aged 50 and over.
You can find the original non-AI version of this article here: Internet Marketer - Are You Guilty of Neglecting 40 of the US population In Your Marketing .
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.