How To Build Repeat Business Using Autoresponders
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
How to Cultivate Repeat Business with Autoresponders
Introduction
Every sales page on a website should ideally funnel visitors into one of two actions: purchasing your product or leaving. But what if you could have another chance to engage them even if they initially leave? This is where autoresponders come into play, providing valuable opportunities to reconnect with potential customers.
The Power of Autoresponders
An autoresponder is an email tool that helps you capture visitors’ contact details and send them emails at designated intervals. You can either use a third-party service or install a script on your website for this purpose. For beginners, opting for a third-party service is often more straightforward.
Collecting Visitor Information
Whether you choose a third-party service or your own script, you'll need a form to capture visitor contact information. This form can be embedded in any HTML page, including your sales page or a pop-up.
The Psychology Behind Repeat Contact
Research indicates that most people do not make a purchase on their first visit to a website. Repeated interactions with a product message are often necessary to convert a visitor into a customer. Autoresponders facilitate these ongoing interactions by sending a series of messages over time.
Designing Effective Email Campaigns
While autoresponders can automate message delivery, it's crucial to design content that doesn't feel like blatant advertising. People tend to ignore overt advertisements, so craft your emails to include valuable information alongside your promotional message.
Example Strategy
Suppose you’re selling an e-book, “101 Dieting Tips.” Create a series of seven emails, each featuring a unique dieting tip. Conclude each email by briefly mentioning your e-book and providing a link to your sales page.
Quality Content Is Key
The content you send must be top-notch, as you’re asking for someone’s contact details in return. Remember, visitors are primarily focused on solving their own problems, not learning about you. Your content should showcase how you can be the solution to their issue.
Building Trust and Encouraging Subscriptions
Visitors may initially be skeptical because they don’t know or trust you. A well-crafted email series can gradually build trust, eventually encouraging them to make a purchase.
Getting Them to Subscribe
To entice subscriptions, offer valuable "free" tips that address their problems. Ensure that your opt-in form is prominently displayed on your sales page. Additionally, consider using a pop-up opt-in form when visitors arrive or when they’re about to leave.
Designing an Effective Opt-In Form
To encourage subscriptions, your opt-in form should incorporate the following design elements:
1. Compelling Heading: Use a larger, differently colored font to highlight a major benefit of subscribing.
2. Bullet Point Benefits: Clearly outline two or three additional benefits in a concise bullet list.
3. Engaging Call to Action: Use inviting language on the submit button, such as “Yes! Send Me the Tips Now!”
By incorporating these strategies, you can effectively use autoresponders to cultivate repeat business and turn potential leads into loyal customers.
You can find the original non-AI version of this article here: How To Build Repeat Business Using Autoresponders.
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