Dare to Be Different The Evolution of an Ezine
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Dare to Be Different: The Evolution of an Ezine
Summary
How can you add more value to your target audience, become top-of-mind, and differentiate from the competition?"all while having fun? Here's a method that has proven successful for one entrepreneur.Article Body
As marketers, we are always seeking ways to connect with and add value to our target audiences. Achieving top-of-mind awareness for our business and offerings is a primary goal.
For years, I considered creating my own newsletter as an effective strategy. However, I was hesitant because there are already so many excellent newsletters out there. I questioned whether the world needed another one.
One day, I shifted from a scarcity mindset to an abundance mindset. With billions of people in the world, I realized there's a vast audience that could benefit from my unique perspective and insights.
Being an online entrepreneur, I opted for an electronic newsletter?"an ezine?"as it is more cost-effective and easier to produce. I studied my favorite ezines, noting what I liked and disliked, and developed a professional layout for mine. I was all set to launch.
Just before sending it out, I hesitated. My ezine felt too similar to others and risked being overlooked. I feared that the valuable content I planned to offer could go unnoticed, possibly impacting businesses that could benefit. I also knew that if my heart wasn't in it, it would show, and both my subscribers and I would lose out on potential value.
I believe in being different when it truly makes a difference. It was time to practice what I preach and find a way to stand out.
I returned to the drawing board. It was tempting to just send out what I had, but I couldn’t settle. I wanted to create something impactful that would capture attention?"a masterpiece that was Easy, Lucrative, and Fun (ELF) for subscribers.
Then it hit me: I love speaking even more than writing. Studies show people are more likely to listen than read, and they retain information better that way. Additionally, there were fewer audio-based ezines, so I would stand out. An audio ezine was the perfect fit, and I was thrilled with the idea.
The rest, as they say, is history.
Conclusion
So, how can you add more value to your audience? How can you stay top-of-mind and distinguish yourself from the competition?"all while enjoying the process? Reflect on these questions, because when you find your answer, people will take notice.My ezine, the "Marketing Minute," succeeded for me. What will work for you? Consider your unique strengths and preferences to create something remarkable.
© 2006 Online Marketing Muscle - All Rights Reserved.
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