Are You a Multilingual Marketer
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Are You a Multilingual Marketer?
Unlocking New Markets Through Multilingual Marketing
Have you considered expanding your marketing efforts beyond just one language? If not, you might be overlooking a vast potential market. In fact, 64.8% of the global internet users surf the web in languages other than English. By embracing multilingual marketing, you can access a wealth of new opportunities. For instance, Google alone indexes web pages in 35 different languages.
Why Go Multilingual?
Translating your website and registering it with both English and foreign-language search engines can funnel international traffic your way. Foreign search engines tend to have less competition than those in the U.S., making it an ideal time to tap into rapidly growing non-English markets.
Here's a comprehensive guide to translating your website and integrating it into foreign search engines and directories.
Step 1: Optimize Your Keywords
Start by compiling a list of your current English keywords?"the phrases that potential customers use to find you online. This data is often available through your website’s analytics. When optimizing for foreign search engines, identify equivalent and related terms in the target language. Bear in mind that a single English keyword might have multiple translations.
Once you have your translated keyword list, evaluate which search terms are truly worth targeting. Tools like Overture and Miva offer search suggestion tools in various languages to assist you with this.
Next, categorize these search terms into groups, assigning each group to a specific page of your website.
Step 2: Translate and Optimize Your Site
There are two primary approaches to integrating translated keywords:
1. Translate Existing Pages: Create versions of your web pages in the target language and link them to your homepage. Be sure to optimize each page using the translated keywords in the title, meta tags, and within the text, especially the first 200 words.
2. Create New Sites: The most effective method is to build an entirely new website for each language. This allows you to use country-specific domains (e.g., `www.companyname.fr` for a French site), letting search engines recognize your site's geographical relevance.
Creating separate sites also opens up opportunities for additional directory listings and improves your linking strategy. Users are more likely to engage and link to sites presented in their native language.
Step 3: Submit Your Site to Foreign Search Engines
Once your site is translated, submit it to foreign search engines, many of which have localized versions, such as Google, Yahoo, and others. This can help in reaching audiences across different countries effectively.
Explore Pay-Per-Click Opportunities
Multilingual markets also offer untapped potential in pay-per-click (PPC) advertising. While U.S. PPC markets are saturated, many foreign PPC platforms present less competition and more affordable advertising costs. For instance, the keyword “internet marketing” might cost significantly less in Spanish than in English.
Provide Localized Customer Support
It's crucial to offer customer support in the language of your target market. This might require outsourcing if you aren’t fluent. Building trust with international users involves providing local contact information and demonstrating a genuine, personal approach.
Establishing Trust and Presence
To successfully translate your online presence, avoid automated translation tools. Instead, enlist local translators familiar with regional business practices, and ensure a local sales staff is available for customer support.
Your online reputation is as important as your offline one. You're not just translating content?"you’re establishing a business identity in a new language and community.
Embrace the potential of multilingual marketing, and watch your business reach new heights globally.
You can find the original non-AI version of this article here: Are You a Multilingual Marketer .
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