Why Your Web Designer Should Know About Web Marketing
Below is a MRR and PLR article in category Internet Business -> subcategory Ecommerce.
Why Your Web Designer Should Understand Web Marketing
Web designers are often exceptional at creating visually stunning websites, but many lack knowledge in web marketing, which can be a significant drawback. Designing a site that performs well in search engines requires it to be search engine compatible. Unfortunately, many beautiful websites fall short in search rankings due to their design. Here’s why web designers should be familiar with web marketing principles.
Load Times
Visually appealing sites packed with graphics may impress, but they often suffer from slow load times. Visitors, especially those with slower internet connections, might leave before the site loads completely. Search engines may also penalize sites for sluggish performance. Ensuring quick load times can enhance both user experience and search engine rankings.
File Names
When designing a site, file names should reflect the content of each page. Generic names like "page_1.html" fail to convey page content to search engines. Descriptive and concise names, such as "web_marketing_design.php," help both search engines and users quickly identify page content.
URLs
Just like file names, URLs should be meaningful to both humans and search engines. URLs often include domain names, directory names, and file names, all of which should clearly describe the content. For example, URLs like "http://www.somesite.com/store/index.php?pid=2786247642" are not informative. A better option is "http://www.somesite.com/store/sky_hook_widgets." Clean and descriptive URLs are generally easier to remember and might still perform better in some search engines.
Alt Tags
Alt tags, displayed when images are turned off, serve users who disable images for faster browsing or rely on alt text due to visual impairments. Search engines consider alt tags in their ranking algorithms, so it's crucial that designers populate them with relevant, keyword-rich descriptions, rather than leaving them blank.
Usability
Web users have common expectations, such as finding "Home" and "Contact" buttons easily. Navigating a site without hassle is essential for user satisfaction. While some designers prioritize aesthetics and may find a standardized menu layout boring, consistency makes a site easier to use and can significantly impact conversion rates.
Meta Tags
Designers often use the same meta tags across all site pages, but tailoring meta tags to specific page content is more effective for search engine rankings. By focusing on accurate, page-specific keywords, both search engines and users better understand a page’s content, improving discoverability.
Planning with Keywords
Before designing a site, defining keywords is crucial. Once identified, integrate these keywords throughout the site?"in domain names, directory and file names, menu labels, alt tags, and meta tags. Building keywords into the design from the start provides a competitive edge over many competitors and is far simpler than retrofitting them into an existing site.
By understanding web marketing concepts, web designers can ensure that their beautiful creations also perform well in search engines, enhancing visibility and user engagement.
You can find the original non-AI version of this article here: Why Your Web Designer Should Know About Web Marketing.
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