It pays to be popular as 3 launches revolutionary concept

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Get Paid for Popularity: 3 Introduces Groundbreaking Service


Summary:

The UK's top mobile media company, 3, is transforming the mobile market with a groundbreaking service that rewards users for receiving calls and texts.

Article:

3, the leading mobile media company in the UK, has unveiled a revolutionary service named 'WePay' that changes the game in mobile connectivity. For the first time, users can earn money just by taking calls and texts, making it rewarding to stay connected.

With WePay, customers receive 5p per minute for incoming calls and 2p per received text. This means that being popular on 3 actually pays. Every time customers buy a WePay Top-up voucher, they can claim cash credits, which can be used on various 3 services like calls, texts, music tracks, and even TV shows on their mobile devices.

For instance, if you receive a five-minute call, you'll earn enough credit to send two texts, send a picture, or watch clips from your favorite shows like Coronation Street.

Graeme Oxby, 3’s Marketing Director, states, "Popularity pays. If you regularly receive calls and texts, switching to 3 could be financially beneficial. You pick up, and we pay; it’s that easy."

WePay represents 3’s dedication to offering greater value to UK mobile users. The pre-pay market often confuses consumers with a mix of tariffs and deals. As a result, people have developed complex strategies to optimize costs, including using multiple phones on different networks. A report by Continental Research in Autumn 2005 noted that approximately 5.9 million UK users carry more than one phone.

3 designed WePay alongside low rates for outbound calls and texts, coupled with an extensive selection of 3G handsets on pay-as-you-go, offering an attractive reason for frequent callers and texters to switch to 3, port their number, and consolidate their mobile usage under one network.

Currently, transferring your number in the UK takes about seven days, unlike in countries like Ireland and Pakistan, where it happens within hours. Marketing Director Graeme Oxby adds, "Our rewards for taking calls and texts provide compelling motivation for consumers to transfer their numbers, despite the slow porting process."

Additionally, 3 plans to launch a new collection of stylish handsets by designer Roberto Cavalli for their pay-as-you-go customers as part of this service.

The WePay tariff will be available starting 1 February 2006.

How WePay Works:

A WePay customer who receives 100 minutes of calls and 50 texts monthly will earn £6. This credit can be claimed with every new WePay Top-up and used to purchase any 3 services, providing flexibility and value for active users.

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