Ecommerce Website Owners Are You Leaving Money On The Counter
Below is a MRR and PLR article in category Internet Business -> subcategory Ecommerce.
Ecommerce Website Owners: Are You Leaving Money on the Table?
Summary:
Are you running an ecommerce website without a mailing list? If so, you might be missing out on significant revenue opportunities. Engaging with past customers and visitors is a simple, cost-effective strategy to boost sales. Establishing a system to gather email addresses from both buyers and browsers is crucial.
Collecting Email Addresses
Gathering email addresses from buyers is straightforward, since you need them for confirmations and receipts. Just ensure you ask for permission to update them on future offers.
Acquiring visitor email addresses requires offering incentives in exchange for their valuable contact information. Here are some ideas:
- Discount Vouchers: Offer a discount on their first order. While this can attract new buyers, you might only capture those already planning to make a purchase.
- Competitions: Conduct a competition to win one of your products. Be transparent and display past winners on your site for credibility.
- Insider Guides: If your products are technical or complex, like electronics, create a short guide to help users.
- Special Reports or Tips Guides: For instance, if you sell golf gear, compile a PDF report with golf tips after obtaining permission from authors.
Managing Your List
Your ecommerce platform might already support email list management. If not, consider a service like Aweber (www.aweber.com) to manage autoresponders, multiple lists, and HTML emails.
HTML Emails
Send visually appealing HTML emails filled with images and graphics, much like web pages. These are more eye-catching than plain text and can effectively showcase your products. However, if you're selling intangible items like information products, text emails might work better.
Content for Your Emails
- Special Offers: Notify customers about deals, sale items, and end-of-line products. Adding messages about limited availability can increase interest.
- Seasonal Offers: Promote relevant products based on the season, such as garden furniture in spring.
- Event-Tied Offers: Align your promotions with popular events. For example, tie TV deals to major sports events.
- New Product Reviews: Share reviews of the latest items in your market to engage customers.
- Technical Guides: If you offer technical products, provide guides on usage and tips to help customers get the most out of their purchases.
Email Frequency
Don't email customers more than once a week, but avoid longer than a month between communications, as they might forget about you.
Conclusion
There are numerous ways to stay connected with your customers and ensure your business is top-of-mind. The cost is minimal, and the potential returns are significant. If you don’t make this effort, your competitors might, potentially drawing your customers away for good.
You can find the original non-AI version of this article here: Ecommerce Website Owners Are You Leaving Money On The Counter .
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