Ecommerce And The Reason Why
Below is a MRR and PLR article in category Internet Business -> subcategory Ecommerce.
Ecommerce and the Power of the "Reason Why"
Introduction
While watching a rerun of the original 1978 Superman film, I noticed how much effort was put into explaining Superman's backstory?"his journey from Krypton to Earth. The film delves into his parents' decisions, detailing how Earth's gravity and less advanced life forms would benefit him. This background provides the "reason why" behind Superman's extraordinary abilities, enhancing the film's believability.
This technique isn't limited to movies; incorporating a "reason why" in ecommerce can significantly boost sales.
Apply the "Reason Why" in Marketing
Special Offers
Instead of simply discounting products, explain the reason behind the offer. Did you receive an exceptional deal from a manufacturer due to a canceled order? Are you clearing inventory after a stocktake? Providing context makes the offer more appealing.
Limited Availability
Create a narrative for limited product availability. Explain if it’s from a production overrun or rediscovered stock. If such limitations don’t apply, justify a time-limited special price with a compelling backstory.
Demonstrating Your Value
Highlight why you're the best choice for customers. Do you have over 20 years of industry experience? Unique insider knowledge? Find your “angle” to establish why customers should choose you.
Customer Testimonials
Testimonials are powerful "reasons why" potential customers should buy from you. While common in information product marketing, they are often underutilized for physical products. Gather testimonials that emphasize your quality of service, speed, helpfulness, or competitive pricing.
Conclusion
Giving customers a reason adds credibility and narrative to your offers. Just like shops advertising sales due to relocation or closing down attract attention, providing a reason enhances your sales strategy. Use the "Reason Why" method to boost your ecommerce success.
You can find the original non-AI version of this article here: Ecommerce And The Reason Why .
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