eCommerce - A Plan
Below is a MRR and PLR article in category Internet Business -> subcategory Ecommerce.
eCommerce: A Comprehensive Plan
Launching an ecommerce website is akin to constructing a house?"both require careful planning and budgeting before proceeding with design details.
The Importance of a Requirements Specification
The first crucial step is to develop an agreed-upon requirements specification. Skipping this phase leads to confusion and potential setbacks. Once this specification is finalized, you'll need to evaluate and budget for the following components:
- Project Management
- Hardware
- Web Design and Software
- Site Marketing
Project Management
Effective project management is essential. Designate a responsible individual or team to outline the requirements, activities, desired outcomes, milestones, and timelines.
Hardware Considerations
Decide between a managed service or owning your server. Hosting with a major provider enhances security and facilitates disaster recovery. Opt for your own server only if you possess the necessary expertise and facilities.
Design and Software
Site Design
Create user-friendly site templates and test them with real users. Prioritize ease of use over flashy design, focusing on customer experience and sales efficiency.
Software Solutions
Consider at least five software aspects:
- Content Updating
- Shopping Cart
- Forum
- Statistics
Updating Options
Choose between an online or offline content management system (CMS). An online CMS is accessible from anywhere with proper security, while a PC-based system is limited to specific licenses. Popular options include SuiteWise, Drupal, Joomla, and Website Baker.
Shopping Cart and CRM
Evaluate open-source solutions like OSCommerce and Zen, or commercial options such as Actinic and Customer Focus Quick Order Portal. Consider integration with stock control, accounting (e.g., Sage, QuickBooks), and potential future CRM systems.
Forum
If your CMS lacks an integrated forum, consider robust open-source solutions like PunBB or phpBB for easy integration and customization.
While many CMS, shopping carts, and forums come with email capabilities, they can be basic. If needed, explore standalone options like PHPlist or online services such as Constant Contact.
Statistics
Understanding user behavior is vital. Look into commercial tools like WebTrends and ClickTracks to track website interactions and improve sales.
Site Marketing Strategies
Consider the following four areas:
- Offline Marketing: Cost-effective strategies to drive online traffic from non-web activities.
- Site Optimization: Ensure technical structures and content are optimized for search engines.
- Online Advertising: Use pay-per-click and other online marketing to attract visitors.
- Email Marketing: Develop and utilize your email list to boost sales.
Summary of Key Actions
- Efficient project management
- Customer-centric thinking
- User-friendly and functional software
- Transparent terms and simple payment processes
- Stock availability and realistic delivery times
- Strong CRM and clear communication channels
- Targeted marketing strategies
- Continuous performance tracking and analysis
Cost Considerations
The cost of establishing an ecommerce site can vary widely, but it is often more affordable than setting up new physical premises.
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With a well-structured plan and attention to each component, your ecommerce venture is set for success.
You can find the original non-AI version of this article here: eCommerce - A Plan.
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