Building Ecommerce Web Sites Where Do I Start
Below is a MRR and PLR article in category Internet Business -> subcategory Ecommerce.
Building Ecommerce Websites: Where Do I Start?
Summary:
Creating an ecommerce website can be complex, with many products and services that might either guide or confuse you. Making informed choices from the start is crucial to avoid redesigning later. The time investment needed to master different tools varies greatly, so it's essential to focus on what's truly beneficial.Where to Begin:
Your starting point depends on your goals and the depth you want to achieve. For a basic, professional-looking site without much complexity, you need a fundamental understanding of HTML, a reliable WYSIWYG editor, and an image editing tool. However, if you aim to impress your audience with dynamic features, you might want to explore animation skills with tools like Macromedia Flash.
Understanding WYSIWYG Editors:
A WYSIWYG (What You See Is What You Get) HTML editor allows you to create a decent website without mastering HTML. It converts your actions, like inserting an image, into HTML code for you. Dreamweaver is a highly recommended choice due to its user-friendly interface and built-in FTP client, catering to both coders and beginners.
The Importance of Image Editing:
To create a professional-looking site, basic graphic design skills are essential. Adobe Photoshop is a powerful and flexible tool, despite its learning curve. It's useful not only for website graphics but also for business cards, flyers, and online ads. If you aim to learn one image editing software, Adobe Photoshop is a solid choice.
Driving Sales with Pay-Per-Click Advertising:
To generate sales quickly, consider pay-per-click (PPC) advertising. Although it involves costs, tools from major PPC platforms can help assess profitability with minimal upfront investment. While organic search traffic is valuable, PPC advertising can be efficiently tracked using conversion tools like those from Google AdWords, which is known for its user-friendly interface.
Setting Up a Shopping Cart:
A functional shopping cart is crucial for conversions. Mal’s E-Commerce offers a free solution that hosts the cart on their servers, eliminating software costs and the need for an SSL certificate.
Turning Leads into Customers:
To convert leads into sales, utilize lead management services such as autoresponders. These tools allow you to send strategic follow-up emails. For example, if you're selling an ebook, you might initially provide basic concept information to engage potential buyers gradually.
Among autoresponders, Aweber is highly recommended due to its excellent customer service and abundant resources. They offer a free trial, allowing you to explore their services.
By focusing on these strategic elements, you can effectively build and grow your ecommerce website.
You can find the original non-AI version of this article here: Building Ecommerce Web Sites Where Do I Start .
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