10 things you should be monitoring on your website
Below is a MRR and PLR article in category Internet Business -> subcategory Ecommerce.
10 Essential Metrics to Monitor on Your Website
Summary
Understanding what works on your website is crucial. Here are ten key metrics you should be monitoring.---
Monitoring your website's performance is critical for business success. Like exit surveys and customer feedback in traditional businesses, tracking specific aspects of your website can prevent unnoticed declines and ensure continued growth. Here's a comprehensive guide to what you should be monitoring.
Website Traffic Monitoring
1. Traffic Totals
Keep a close eye on how much traffic your website generates. If there's a downward trend, investigate the cause and take corrective action.2. Referrers
Identify where your visitors are coming from. For example, discovering traffic from a specific site, like a Thanksgiving page linking to your content, can guide you to seek similar opportunities.3. Search Terms
Track unexpected search terms driving traffic to your site. For instance, a humor column about hairdressers attracting visitors for a popular search term indicates potential for optimization and increased traffic.4. Pages Viewed Per Visit
If visitors only view one page, encourage them to explore more pages, especially those that generate revenue.5. Popular Pages
Identify pages that attract unexpected attention. If a particular page receives significant traffic, enhance it to guide visitors to other areas of your site.Website Performance Monitoring
6. Forms
Ensure all forms on your site function correctly. Faulty sign-up or contact forms can result in lost subscribers. A reliable monitoring service can help track this.7. Shopping Carts
Inefficient or slow shopping carts contribute to significant revenue loss. Regularly test for functionality and consider a monitoring service to ensure smooth operation.8. Download Speed
Test your page load times and optimize large images as needed. Remember, not all visitors have fast internet connections.9. Server Speed
Monitor server speed across different locations. Global website monitoring can alert you to geographic speed issues that need addressing with your host.10. Server Accessibility
Despite promises of 99% uptime, accessibility issues can occur beyond hosting server control. Use a global monitoring service to identify and resolve potential problems before they impact sales.Bonus Tip: Enjoy the Process
Webmastering should be enjoyable. If it’s not, maybe try something new. Passion in your work can drive success.Conclusion
Consistently monitoring these elements will keep your website healthy and competitive. Implementing strategic adjustments based on insights from these metrics can significantly enhance user experience and business performance.You can find the original non-AI version of this article here: 10 things you should be monitoring on your website.
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