Domain Name Insanity - Does Your Name Really Matter
Below is a MRR and PLR article in category Internet Business -> subcategory Domains.
Domain Name Madness: Does Your Name Really Matter?
Introduction
Your domain name, whether it’s a .com, .net, .org, or another extension, serves as the address people use to reach your website. For instance, mine is affiliateblog.com.The Expensive Legacy of Business.com
In 1999, investors led by Jake Weinbaum (of Disney's go.com fame) spent $7.5 million on the domain Business.com, hoping to turn it into a leading B2B site. While they claim success, one has to wonder: was the name truly worth $7.5 million? That amount could have been used for an extensive marketing campaign under a more affordable domain name.Over 15 years, the initial $500K profit annually goes to covering the cost of the domain. This sum could fund an amazing affiliate program, extensive advertising, or even a luxury car lease for Weinbaum (not that he needs one).
The Rise of Domain Speculation
Business.com’s purchase sparked a frenzy of domain name speculation, with entrepreneurs dreaming of striking it rich. As a capitalist, I’m torn. While it’s profitable for those who secure popular names first, it can also hinder business progress when negotiations drag over the right domain.Do Names Matter?
A look at the top 50 sites on Alexa reveals that most do not have memorable names. Match.com stands out as one easily remembered and descriptive of its purpose.The perceived value of generic domain names is debated, often attributed to some users guessing URLs instead of using search engines. However, data shows this is rare. About 64% of people search through engines like Google, and many even search for well-known sites like eBay rather than typing URLs directly.
Legendary Domain Sales
Here are some notable domain sales:- $14,000,000 - 2006: sex.com
- $7,500,000 - 1999: business.com
These sales are driven by the idea that descriptive names might attract direct traffic. If your site sells a $25 product, you’d need to sell millions to justify a multi-million dollar domain investment.
Buying and Choosing Your Domain
The allure of expensive domain names can be tempting, but remember that content and strategy are crucial.Tips for Selecting a Domain:
1. Choose a .com if possible: It’s the most recognized domain extension.2. Avoid dashes and numbers: They’re easy to forget unless integral to your brand.
3. Keep it short: Fewer letters mean fewer chances for typos.
4. Brand effectively: Use logos and slogans to reinforce your domain name.
5. Optimize with keywords: Domains with relevant keywords can boost search rankings.
6. Seek memorable names: If a descriptive name isn’t available, find a catchy alternative.
7. Get feedback: Consult friends, family, and colleagues?"they may have great ideas.
Exploring Domain Opportunities
Most domains sell for $1,000 or less. If you're stuck, try these strategies:- Visit domain sales websites and brainstorm around your business keywords.
- Use tools like DomainsBot and Nameboy for inspiration.
- Check out Sedo or Afternic for available domains.
Conclusion
While securing a perfect domain might take time, the process can be rewarding. With clear strategy and creative thinking, you can find a domain that supports and elevates your online presence.For more resources and tools, visit the Tools section at [affiliateblog.com](http://affiliateblog.com).
You can find the original non-AI version of this article here: Domain Name Insanity - Does Your Name Really Matter .
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