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Introduction to Blogging with Derrick Harper


Derrick Harper’s Wealth Funnel System (WFS) and Developmental Performance Consultants (DPC) invite you into the fascinating realm of blogging, a key strategy for enhancing your online presence.

Understanding Blogs


On May 6, 2008, from Boynton Beach, FL, we aim to demystify the terms blog, blogger, and blogging for those who might find them confusing. If you’re unfamiliar with these concepts, worry not. Our team at DPC, alongside WFS, is eager to guide you through utilizing this essential Web 2.0 tool to promote your products and services effectively online.

What is a Blog?


A blog, derived from “web log,” serves as an online interactive journal. It allows you to connect with both potential and existing clients while sharing valuable insights and information.

Types of Blog Platforms


There are two main types of blog platforms:

1. Hosted Blog Platforms: These include Blogger, MySpace, and WordPress. They are user-friendly, free to use, and quickly indexed by search engines.

2. Stand-Alone Blog Platforms: While you may incur domain and hosting fees, platforms like WordPress (ranked

1 in blogging) and ProBlogger allow greater customization. They enable you to host blogs directly on your company’s website, offering more creative control over design.


Leveraging Blogging for Marketing


Derrick Harper and the Wealth Funnel System emphasize using blogs to establish yourself as an expert in your field. Blogs can significantly enhance your personal branding and online marketing campaigns. As a leader, using multiple channels to share your knowledge and skills is crucial.

Conclusion


We hope this introduction to blogging empowers you to integrate it into your business strategy, helping build your personal brand and expand your reach online.

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