The Basics of Blogging and Web Site Creation - Part Two Introduction To Keywords

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The Basics of Blogging and Website Creation - Part Two: Introduction to Keywords


Introduction to Keywords


To consistently increase your website traffic, it's essential to differentiate between methods and goals. Content is a method to rank well on search engines, aiming to attract and engage visitors, and create buzz around your site.

Understanding the Role of Content


Content is king. When creating a blog (short for "weblog"), most of what you publish should be unique and original. Occasionally, you might use content from other sites, which is fine as long as it's not your primary strategy. If your site serves as a repository of curated links, and people visit because you’ve done the research for them, that can work too. Ultimately, the goal is to increase "hits" and "eyeballs" on your site.

The Importance of Keywords


Let's focus on the text and the essential aspect of "keywords". Keywords are crucial for search engines to categorize and rank your site.

Keywords in Practice


Imagine you have a hair care website, "Hair Is Not Forever," at www.hairisnotforever.com, and a blog called "SilkyFairHair." Your content should revolve around topics like hair care, dyeing, and split ends to align with your site's theme.

It's vital to ensure your site’s name and URL align with your focus since they play a significant role in search engine optimization (SEO).

Using Keywords Effectively


Mr. Nor Hair and Mrs. Purple Hair create content filled with relevant keywords like "hair," ensuring they don’t overuse them, which search engines could penalize. Here’s how keywords work:

1. Meta Tags: Keywords often appear in the meta tags of your site’s header. Search engine bots crawl these tags to help categorize your site.

Example meta tag:
```html

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2. Content Matching: Initially, search engines relied heavily on meta tags. However, people began misleadingly stuffing irrelevant keywords into these tags. This led to a shift where search engines now focus more on whether your actual content matches these keywords.

The Search Engine Process


- With Keywords: When a search engine bot visits, it reads the keywords from your meta tags, examines the page content, and uses algorithms to decide your ranking.

- Without Keywords: The engine analyzes the content alone.

Avoid stuffing keywords excessively; use them naturally to enhance relevance. Appropriate usage ensures your site ranks effectively, avoiding penalties for overuse.

Conclusion: Content + Keywords Formula


For SEO success:

Content + Keywords in Content + Keywords in Meta Tag = Improved Search Ranking

By following this approach, you can effectively grow your website's audience and influence.

You can find the original non-AI version of this article here: The Basics of Blogging and Web Site Creation - Part Two Introduction To Keywords.

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