Branding control and results - Submit Articles in Your Own Name
Below is a MRR and PLR article in category Internet Business -> subcategory Article Marketing.
Branding, Control, and Results: Submit Articles Under Your Own Name
Introduction
Submitting articles effectively is vital for enhancing your online presence, but choosing the wrong distribution service can lessen your impact and dilute your brand.
Reasons to Distribute Articles
Publishing articles online offers several benefits:
- Search Engine Visibility: Increases your chances of being picked up by search engines.
- Improved Backlinks: Links from your resource box can boost your search engine ranking.
- Additional Traffic: Being featured on popular websites or ezines can drive more visitors.
Numerous tools and services are available to help distribute your articles to hundreds of directories and mailing lists:
- Submission Software: Speeds up manual submissions or automates the process.
- Author-Named Services: Distributes articles under your name.
- Third-Party Services: Submits articles under their name.
The Double-Edged Sword
Many opt for third-party services to handle distribution effortlessly, but there are drawbacks:
1. The distribution service’s name appears in the author section, overshadowing the original author.
2. Author profiles offer unique marketing opportunities; visitors may view the profile before reading the full article.
3. RSS feeds may list the distribution service instead of the original author.
4. Directories allowing resource box edits may restrict access if submitted by a third party.
Maintaining Control
- Complete Control: Submit articles manually or use submission software. Although you’ll receive more emails, setting up a dedicated email address, such as with Gmail, can help manage this.
- Examples: Article Announcer, Article Submitter Pro
- Limited Control: Use an automated service that maintains your authorship. Some services register you with directories using your credentials.
- Example: Article Marketer
Overcoming Inconveniences
While you'll need to confirm memberships and manage emails, such tasks are mostly a one-time effort. Choose options like digest mode in Yahoo groups to reduce email influx.
Maximizing Benefits
Your articles should credit you to maximize benefits. According to Pareto’s 80/20 principle, using article distribution tools can yield 80% effectiveness for 20% of the work.
If your distribution method doesn't credit you appropriately, effectiveness could drop to 60% or less. Managing distribution with tools like Article Announcer or Article Submitter Pro ensures you reach your 80/20 goals. Article Marketer offers significant credit and control with less effort, potentially achieving 70% effectiveness for just 10% of the work.
Conclusion
Refine your processes to maximize the return on your investment. I use a combination of services and software to handle my article distribution effectively. Choose the most beneficial method to see the best results for your branding efforts.
You can find the original non-AI version of this article here: Branding control and results - Submit Articles in Your Own Name.
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