12 Reasons to Market With Postcards
Below is a MRR and PLR article in category Internet Business -> subcategory Article Marketing.
12 Reasons to Market with Postcards
If your marketing strategy doesn't include postcards, you're missing out on a highly effective and low-cost tool. Here are 12 compelling reasons to make postcards part of your marketing plan.
1. Versatile for Any Business
Postcards can drive a variety of sales activities across all types of businesses. Whether you want to increase website traffic, attract retail store visitors, or generate sales leads, postcards can help achieve your goals.
2. Simple Design Process
Creating an effective postcard is straightforward. Just print your best small ad on a 4x6 card and send it to a targeted list. A brief, friendly message often works best.
3. Cost-Effective Printing
You can print postcards at home for 1 to 2 cents each or opt for professional printing at 4 to 8 cents each, keeping costs low.
4. Special Low Postage Rate
Mail any quantity of postcards via First Class Mail in the US for just 23 cents each. Ensure your postcards measure between 3.5 x 5 inches and 4.25 x 6 inches.
5. High Readability
Postcards are delivered "ready to read," ensuring that they are almost always seen?"even by those who usually discard other direct mail unopened.
6. Quick Results
Due to their simplicity, postcards yield fast results. You can start a campaign quickly and see responses within 2 to 3 days.
7. Drive Website Traffic
A postcard listing key benefits of a product or service can effectively direct recipients to your website for more information.
8. Extended Reach
Postcards are like small billboards; they are often saved or shared, expanding the reach of your message.
9. Precise Targeting
You can target your best markets by sending postcards to specific mailing lists of prospects likely to be interested in your offer.
10. Measurable Impact
Postcards usually garner over 90% of their total response within 7 to 10 days, allowing for quick and accurate campaign evaluation.
11. Sales Activity Control
You can easily adjust your sales activity by changing the number and frequency of postcards you mail.
12. Discreet Marketing
Unlike mass media, where competitors can see your strategies, postcards are personal and direct, keeping your marketing actions private.
In conclusion, postcards are a potent, low-cost marketing tool that works for any business. Don’t overlook this profitable opportunity.
You can find the original non-AI version of this article here: 12 Reasons to Market With Postcards.
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