Setting Up An Art Affiliate Site - Part 2

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Setting Up an Art Affiliate Site - Part 2


Title: Setting Up an Art Affiliate Site - Part 2


Summary:

Step 4 - Choose a Domain Name

This step might seem straightforward, but it can be surprisingly challenging. Most of your traffic is expected to come from search engines. A critical factor in search engine optimization (SEO) is having a domain name that includes your keywords. However, popular keyword domains are often already taken. You can start by checking availability through domain registrars like GoDaddy. If the domain you want is available, you can register it. If not, you'll receive alternative suggestions or can try different variations.

Keywords:

art affiliate, art reseller, creating art website, art, affiliate, website

Article Body:


Step 4 - Choose a Domain Name


Choosing a domain name can be trickier than it seems. Since search engine traffic will be vital to your success, a domain name incorporating your keywords is crucial. However, many ideal domains are often already registered. Start by visiting a domain registrar, like GoDaddy, to check availability. If your desired domain is taken, you’ll receive suggestions for alternatives.

If these options don’t work, try using a domain name suggestion tool, such as NameBoy. It generates a list of domain names based on your keywords and indicates which ones are available. For instance, I used this tool to find TropicalArt.org. While I usually prefer .com domains, I settled for this .org for demonstration purposes.

If you're still struggling, you can purchase a domain from someone else. Sites like Sedo and Afternic offer marketplaces for buying pre-registered domains. This option can be pricier but might be worthwhile for the right domain. These platforms function like eBay, facilitating secure transactions between buyer and seller.

Step 5 - Build Your Website


Building your website is crucial, and the complexity of this step varies based on your background. Experienced developers likely have a plan. For others, you must decide whether to DIY or hire someone.

Do it Yourself


If you’re new to web development, start with a static website. This approach involves manually creating pages for each product. While it requires ongoing maintenance for updates, tools like Microsoft FrontPage (part of Microsoft Office) can simplify the process for beginners.

Hire Someone


Outsourcing may seem costly, but it can save time and ensure dynamic capabilities. A developer can set up a database-driven site where product pages update automatically as new data is loaded. If you know someone skilled in web development, they might assist you affordably. If not, platforms like RentACoder can connect you with freelancers who can offer competitive rates.

When using such services, detail your project requirements clearly to manage costs. A basic site, like our Tropical Art example, might cost around $300.

Step 6 - Find a Host


Your website needs a home on the internet, known as a host. While some ISPs offer limited web hosting, you’ll likely need to find a specialized web host.

Consider the following when choosing a host:

- Technology Support: Ensure the host supports your site’s technology (e.g., Windows for ASP.NET, Unix for PHP).
- Database Support: If your site requires databases like MS SQL or MySQL, confirm compatibility.
- Price and Reliability: Compare hosting services on Google. Personally, I recommend StartLogic or PowWeb.

Step 7 - Optimize for Search Engines


Ensuring search engines understand your site's focus is vital. Use your chosen keywords in titles across all pages, but vary each page’s title. For example, on Tropical Art, each page incorporates "tropical art" but remains distinct.

Provide alt text for images to aid search engines and assistive technologies. Include keywords in your body text, especially on the home and subpages. Avoid overloading keywords; search engines penalize keyword stuffing. Use static URLs (e.g., /1234/subject.htm) instead of dynamic ones with query strings. Utilize URL rewriting if necessary, and include keywords in URLs.

For further on-site optimization tips, High Rankings offers valuable resources. Remember, your main phrase isn’t the only target. Optimize subpages for specific topics they cover. For instance, a page about artist Carl Aagaard should focus on his name rather than the broader term "Tropical Art."



You can find the original non-AI version of this article here: Setting Up An Art Affiliate Site - Part 2.

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