An Affiliate Marketing Glossary
Below is a MRR and PLR article in category Internet Business -> subcategory Affiliate Programs.
A Comprehensive Guide to Affiliate Marketing Terms
Introduction
Affiliate marketing comes with its own set of terms and jargon. Understanding these is crucial if you're just starting out. This guide will help you navigate the key concepts, ensuring clarity in what might otherwise seem like gibberish.
Key Terms and Definitions
Ad Copy:
Ad copy refers to a written sales pitch, commonly known just as 'copy'. It often follows the AIDA model?"Attention, Interest, Desire, Action. You can see examples of ad copy on most sales-oriented websites.
Affiliate Link:
An affiliate link is a unique hypertext link provided by an affiliate program. It distinguishes your traffic from others, ensuring you receive credit for any resulting sales. Without using these links, you won’t earn commissions.
Affiliate Program:
This is an agreement with a company to promote their products for a commission on each sale. While most programs are free to join, be cautious of those requiring payment; reputable programs usually don't charge fees.
Commission:
Commissions are how you earn money in affiliate marketing. It’s a payment based on the percentage of sales you generate, not a salary. You'll need to track taxes yourself, as they aren't deducted by the program.
Conversion:
This refers to the percentage of visitors you send to an affiliate site who make a purchase. The industry average is around 1%. Successful affiliate marketing is all about increasing conversions.
Creative:
The term 'creative' encompasses all advertising materials provided by a program, such as ad graphics, testimonials, product photos, and copy text.
Pay Per Click (PPC):
With PPC, you earn money every time someone clicks on a link from your site. Google AdSense is a notable example, along with PPC programs from Miva ARX and Yahoo!.
Pay Per Lead:
Though less common, this involves earning money when you lead someone to a site where they sign up for a free trial, email list, or sales call. Providing leads is lucrative since you're paid for directing potential customers.
Pay Per Sale:
This is the most typical payment structure in affiliate programs. You earn a percentage of the sales from products, eBooks, downloads, or memberships purchased through your referral link.
Super Affiliate:
A super affiliate ranks in the top 5% of all affiliates, generating 80% of affiliate marketing commissions. They are the high earners and a target for those aspiring for substantial income in affiliate marketing.
Two-Tier Program:
This is a program that rewards you for your sales and those made by affiliates you recruit. Some programs are multi-tiered, offering commissions on sales several levels deep.
Conclusion
This glossary should serve as a useful starting point in your affiliate marketing journey, helping you understand the basic terms and furthering your success in this field.
You can find the original non-AI version of this article here: An Affiliate Marketing Glossary.
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