The Dot Com Era is Back
Below is a MRR and PLR article in category Health Fitness -> subcategory Disease Illness.
The Dot Com Era Returns
Summary
A recent article highlights how internet use is threatening traditional media in Canada, a shift already evident in the US. Online marketing has firmly taken root as a dominant force, surpassing other media channels in effectiveness and investment returns.The Resurgence of Online Media
The digital revolution is transforming the media landscape. An article titled "Internet use threatens to overtake TV in Canada" highlights the growing dominance of online marketing over traditional media. In the US, this transformation is not just a possibility but a reality.
According to Thomas Mucha from Business 2.0, people are spending more time online than watching TV. This shift offers marketers unparalleled opportunities to reach consumers who are a mere click away from making a purchase. Jupiter Research senior analyst Gary Stein notes that over 75% of companies advertising online report confidence in their return on investment. This confidence is driving sustained growth across key online advertising areas, including paid search, display ads, classified ads, and rich media.
A similar trend is emerging in Canada. While the Ipsos Reid study indicates that radio is losing ground, it is only a matter of time before the internet overtakes it too.
By 2010, Mucha predicts that 40% of total advertising spending, estimated at $19 billion annually, will go to search engines like Google, Yahoo, and MSN. The competition among these giants to dominate the marketplace is fierce, and the most popular will undoubtedly reap the greatest rewards.
Challenges for Small Businesses
With such high stakes, what happens to small businesses? Will their ability to buy keywords on search engines vanish? While it's possible that big players could push smaller ones aside, small businesses still have a fighting chance. If a corporation like GM decides to target the keywords you use, can you afford to compete? The cost per click could skyrocket, reminiscent of rising gas prices.
Nevertheless, search engines must index and display relevant websites, favoring professional sites over link farms, affiliate, and spam sites. It's crucial for businesses to establish their online presence promptly. Google is currently the leading search engine, and new sites face the risk of being "sandboxed." Ensuring your new site avoids this is essential to maintaining visibility.
At the Search Engine Strategies conference in San Jose, California, Rand Fishkin discussed how Google places new websites in a probationary category to evaluate user reactions and inbound links. This process can last six months to a year, affecting a site's visibility.
Fishkin advises that Yahoo! or MSN might adopt similar strategies to combat spam. This could challenge new SEO approaches and campaigns but needs to be considered. He recommends launching projects or at least placeholder sites and promotional efforts as soon as possible. While the web environment is still relatively welcoming to new sites, it will become more competitive over time.
A New Dot Com Era
Though it seems the "Dot Com era is back," this resurgence differs from the early 2000s. The previous bust was partly due to low consumer confidence and insufficient online purchasing activity. Today, it's a different story. Jupiter's study reveals that 73% of American internet users have made an online purchase, with four out of five responding to online ads.
In conclusion, this new digital wave presents both opportunities and challenges. Businesses must adapt swiftly to harness the potential of this evolving landscape.
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