Beauty Products With A Positive Attitude
Below is a MRR and PLR article in category Health Fitness -> subcategory Beauty.
Beauty Products With A Positive Attitude
Embracing Self-Esteem Through Skincare
It was the combined effort of two creative mothers and their teenage daughters that gave birth to a skincare line focused on fostering a positive attitude towards beauty and self-esteem.
Susan Shand, one of the founders of Tess (Teen Everyday Skincare System), highlighted the challenges of teenage years, both physically and emotionally. Together with co-founder Sheri Poe and their daughters, they developed a brand celebrating the unique beauty of each teenage girl.
By engaging with hundreds of teens and their mothers, Shand and Poe identified the needs and desires of their target audience. Today, a panel of girls aged 13 to 17 guides decisions on everything from product names to scents and packaging design.
The products are crafted with natural fruit and botanical extracts, essential oils, and vitamins to cleanse, tone, moisturize, and protect teenage skin. They feature paraben-free blends with ingredients like aloe vera gel, lavender oil, chamomile, green tea, hibiscus flower, and more.
Two convenient "day to night" skincare kits cater to combination and problem skin, alongside eight full-sized "à la carte" products. These easy-to-use kits are ideal for helping teens establish good skincare habits, making them perfect back-to-school gifts.
For instance, the Skin with Attitude Kit is designed for blemish-prone teens. It includes products such as the Scrub-It-Off Strawberry/Jojoba Facial Cleanser, This Is Your Wake-Up Call Orange Facial Toner, and more, each with playful names.
The packaging is sleek and simple, adorned with vibrant colors like watermelon, lime, and tangerine. Each product features empowering statements like "take charge," "dare to dream," and "never settle," offering daily inspiration to users.
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