Topps To Be Acquired By Eisner And Others

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Topps to Be Acquired by Eisner and Partners


Overview:


On March 6, 2007, Topps (TOPP) announced its agreement to be acquired for $9.75 per share in cash, in a deal valued at $385.4 million. The acquisition will be led by the Tornante Company, founded by Michael Eisner, and Madison Dearborn Partners.

A Legacy of Confection and Cards:


Founded in 1938, Topps originally specialized in chewing gum. Post-World War II, it introduced Bazooka Bubble Gum, and in 1951, expanded into baseball cards?"products that defined its brand.

Financial Snapshot:


In fiscal 2006, Topps recorded annual sales of $298.84 million, with nearly equal contributions from its confections and entertainment segments. Despite recent growth to over $300 million, sales have not rebounded to the $439.3 million peak achieved in 2000, fueled by the Pokémon craze. That year, Pokémon accounted for 40.88% ($179.6 million) of sales, only to drop by 86.58% the following year.

A Cautionary Tale of Fads:


As history shows, companies thriving on passing trends can face significant declines once the fad fades, as Topps experienced with Pokémon.

Insights from Eisner:


Topps had previous dealings with Disney (DIS) during Michael Eisner's tenure. While it's unclear if this influenced Eisner's decision to invest, he expressed enthusiasm: "Topps is a wonderful company with a powerful brand portfolio and a rich history. We look forward to working with their exceptional management team and employees to grow the company in new and exciting ways."

Strategic Moves:


Lehman Brothers served as Topps' financial advisor. In February 2005, Topps' board, with Lehman’s aid, explored selling the candy business, anticipating value creation for stockholders given favorable industry transactions. Lehman ultimately facilitated a more comprehensive acquisition deal.

This acquisition marks a significant transition for Topps, promising new opportunities under Eisner’s leadership.

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