Securing Online Payments
Below is a MRR and PLR article in category Finance -> subcategory Wealth Building.
Securing Online Payments
Introduction
A study by TNS Research in August 2006 revealed that 87% of online shoppers worry about credit card fraud, while 85% fear identity theft when entering their credit details online. As an online retailer, building customer trust is essential for the success of your e-commerce business. It's concerning that 65% of shoppers abandon their orders during the checkout process due to security worries.
Building Trust with Shoppers
To gain customer trust, it's crucial to emphasize online security. Shoppers often check for "https" in the URL and the closed padlock icon, indicating the site’s security. Among various security seals, the VeriSign Secured Seal is recognized by 79% of U.S. online shoppers, making it a reliable choice. Additionally, modern browsers display a green address bar when a site has an authenticated certificate, providing further assurance to shoppers.
Implementing SSL Technology
If your site accepts online orders, ensuring a secure shopping environment is vital. SSL (Secure Sockets Layer) technology encrypts customer information and credit card data as it travels over the internet. It also provides an authenticated certificate to verify the site owner’s identity. Without SSL encryption, user data can be intercepted, akin to sending cash in a see-through envelope?"vulnerable to anyone who decides to take it.
SSL not only encrypts data but also verifies the site's credibility. This verification assures customers that they are interacting with a legitimate business. Without it, asking customers to trust an unverified site is unreasonable.
Benefits of Security Seals
Many online retailers report a 10% increase in sales after displaying the VeriSign Secured Seal on their payment pages. This demonstrates that customers recognize and rely on these seals as indicators of a secure shopping experience.
VeriSign is a leading SSL provider, used by over 93% of Fortune 500 companies and 40 of the world’s largest banks for internet security. Its widespread recognition among shoppers is the first step in creating a trustworthy shopping environment. VeriSign’s compatibility with various browsers?"old and new?"ensures that 99.9% of internet users receive encrypted and secure connections.
Conclusion
In the competitive world of e-commerce, securing your website and gaining customer trust is paramount. By implementing SSL technology and displaying recognized security seals, you can assure customers of a secure shopping experience, ultimately boosting sales and building a loyal customer base.
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