Nokia Siemens Ready For Converged Future
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Nokia Siemens Poised for a Converged Future
Overview
Barcelona, Spain ?" The upcoming Nokia Siemens Networks revealed its new branding and logo last week at its inaugural media event, signaling that the merger in the telecom sector is on schedule to conclude in the first quarter.
This merger combines the network divisions of Nokia and Siemens, following the footsteps of major industry mergers such as Alcatel-Lucent and Ericsson-Marconi.
Highlights from the 3GSM World Congress
At the 3GSM World Congress in Barcelona, Simon Beresford-Wylie, the CEO-designate of Nokia Siemens, declared the joint venture "day one ready." He showcased the combined product portfolio to customers for the first time, aiming for savings of 1.5 billion euros by 2010 through operational synergies?"40% of which will stem from integrated R&D. Other areas of cost reduction include procurement, sales and marketing streamlining, consolidated IT, and real estate.
Embracing Technology Diversity
Beresford-Wylie emphasized the strategy of seizing opportunities in mobility and broadband, without adhering to specific technological ideologies. "We need to lose the religion," he remarked, highlighting the company’s commitment to a diverse wireless technology portfolio, including GSM, CDMA, and WiMAX. He stressed the importance of open standards moving forward, admitting past attempts at creating a proprietary mobile Internet were misguided.
"We underestimated the singularity of the Internet," he explained. "As we transition from a telecom rhythm to an Internet rhythm, services and content will predominantly emerge from the Internet."
Future Projections
Looking ahead to 2015, Beresford-Wylie predicted a doubling of "connected" users to 5 billion, many of them broadband-enabled. He expects emerging markets to accelerate their broadband adoption, thanks to technologies like WiMAX. "Broadband in the developing world won’t take decades; it will happen in the next few years,” he asserted.
New Logo Symbolism
Commenting on the new logo, Beresford-Wylie explained it symbolizes "dynamism, movement, and renewal." While the design bears some resemblance to Alcatel-Lucent’s wave shape and color scheme, he emphasized that shared cultural values and geographical proximity within Europe make this merger a more natural fit than the transatlantic Alcatel-Lucent merger.
R&D Focus and Technological Innovation
In an interview, Stephan Scholz, the incoming head of Research, Technology, and Platforms for Nokia Siemens Networks, confirmed equal R&D focus on WiMAX and traditional cellular technologies. He pinpointed access technologies as one of the five main R&D areas, alongside efficient core networks, next-generation subscriber ID management, IMS for applications, and OSS/BSS software for both mobile and fixed networks.
Scholz expressed surprise at the depth of Nokia's existing OSS/BSS platform, suggesting it could be adapted for fixed and converged networks. Other research priorities include carrier Ethernet aggregation and a unified subscriber information database across services.
Business Structure
The 50:50 joint venture will start with six business units: Radio Access, Service Core and Applications, Operation Support Systems, Broadband Access, IP/Transport, and Services.
By integrating their strengths, Nokia Siemens is well-positioned to lead in the evolving telecom landscape, leveraging comprehensive R&D and innovative technology solutions to meet the demands of a converged, broadband-ready future.
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