How to Use Annual Report
Below is a MRR and PLR article in category Finance -> subcategory Stock Market.

How to Utilize an Annual Report
Understanding Annual Reports
Before calculating a company's fair value, it's crucial to understand how the company generates its profit. Is it through consumer sales, licensing technology, or extracting natural resources?
What is an Annual Report?
An annual report is a yearly publication from public companies that informs investors about the company’s business operations. It provides insights into the company’s financial health and management strategies.
Case Study: CNET Networks Inc.
CNET Networks Inc. is listed on NASDAQ under the symbol CNET. While many know CNET for cnet.com, it also owns download.com, MP3.com, ZDNet.com, and News.com. This information comes from CNET's annual report, highlighting the report's importance.
The report reveals that, as of August 27, 2005, CNET’s websites attracted 3% of all internet traffic, while Google held 23%. In April 2005, Google had 78.6 million unique visitors. By comparing these metrics, we can estimate CNET's revenue potential, demonstrating the value of reading an annual report when considering an investment.
Accessing Annual Reports
You can obtain annual reports from several sources. The most direct way is through the company's website. For instance, if you want CNET’s report, visit [cnet.com](http://www.cnet.com) and navigate to shareholder relations. Downloading the report is just a few clicks away.
Alternatively, other websites offer a collection of annual reports for numerous companies, organized alphabetically. While convenient, these may not be as detailed as those available on the company’s own site.
In summary, reading an annual report is the first essential step in making informed investment decisions. It offers a comprehensive understanding of a company’s operations and potential.
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