What s in a Name The word REALTOR and You
Below is a MRR and PLR article in category Finance -> subcategory Real Estate.
What's in a Name? The Word REALTOR® and You
Introduction
On July 17, 1947, the National Association of Real Estate Boards filed to register REALTOR® as a trademark with the United States Patent Office. The term was first used on March 31, 1916, and became widely recognized after a subcommittee hearing in 1919. It gained further recognition when Sinclair Lewis used it in his novel, "Babbitt." By 1917, dictionaries had also started including the word.
Understanding REALTOR®
Today, most dictionaries link the word to the National Association of REALTORS® (NAR). However, many people still use "realtor" to mean "real estate agent," which can lead to misunderstandings. While casual use might go unnoticed, the NAR is serious about protecting the term in print to maintain the distinction between their members and others.
Importance of Correct Usage
If you’re not a REALTOR® and misuse the term in your advertising or website, the NAR will likely issue a cease-and-desist letter. They aren’t out to punish but see you as a potential future member. As the trademark holder, they can initiate legal action against improper usage, even as a domain name. It’s wise to comply with their guidelines.
Domain Name Guidelines
Even REALTORS® must be careful with domain names. For example, you can register HepzibahSnigglesworthRealtor.com if that's your name, but not a broad claim like ImaRealtorwhocanmakeallyourdreamscometrue.com. If you don’t reside in Crappo, MD, don’t expect approval for CrappoRealtor.com. However, if your company name is The Best Ever, TheBestEverRealtor.com might be acceptable.
Avoiding Common Mistakes
Avoid creative misspellings or novelty use, as these are frowned upon. Whether it's naming a novel "Realtors of Crappo" or printing on T-shirts, these could infringe on NAR's trademark. When uncertain, it's best to consult the NAR for advice.
Journalism and REALTOR®
In journalism, you might see REALTOR® used without the trademark symbol due to journalistic standards, which prioritize readability. However, the NAR monitors newspapers to ensure REALTOR® isn’t used interchangeably with "real estate agent" or undesignated meanings.
Conclusion
When in doubt about using REALTOR®, choose synonyms or consult the NAR. They are protective of their trademark standards. Understanding and respecting their guidelines ensures you stay on the right side of trademark law. With a little research, appropriate use becomes clear.
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