The Importance of Internet Marketing When Selling a Home
Below is a MRR and PLR article in category Finance -> subcategory Real Estate.
The Importance of Internet Marketing When Selling a Home
In today's real estate market, establishing a strong online presence is crucial when selling your home. The majority of buyers now turn to the Internet for their home search, as it offers unparalleled access to a wealth of information. With features like multiple photos, virtual tours, interactive maps, and real-time updates, the Internet has become the go-to resource for prospective homeowners.
The Rise of Online Home Searching
Over the years, the use of the Internet by homebuyers has skyrocketed. According to the National Association of Realtors, internet usage for home searching rose from a mere 2% in 1995 to an impressive 77% by 2005. In comparison, only 36% of buyers first learned about a home through a real estate agent, and a mere 15% via yard signs.
Major Real Estate Websites
Realtor.com stands out as the most popular real estate website, capturing 86% of the online home search time.* Other notable sites include CaliforniaMoves.com, AOL.com, MSN.com, and The Wall Street Journal Online. To attract potential buyers, it's essential for sellers to advertise their properties on these platforms, providing detailed descriptions and high-quality photos to distinguish their listings.
The Role of Real Estate Agents
Like buyers, most sellers also rely on real estate agents. The trend shows a decline in For Sale By Owner (FSBO) transactions, with 85% of sellers using agents in 2005?"up 3% from 2004. Sellers who partner with agents often secure better deals, with agent-assisted homes selling at a median price 16% higher than FSBO sales. The data also reveals that nine out of ten homebuyers use an agent, underscoring the value of professional guidance.
Maximizing Your Home's Internet Presence
Before placing a for-sale sign on your lawn, list your home with a reputable real estate agent who can optimize your property's online presence. Choose an experienced Realtor with a proven track record to ensure your home receives maximum exposure on major websites. This strategy not only accelerates the selling process but also provides a competitive edge.
In summary, Internet marketing is indispensable when selling a home in today's market. If you're planning to sell your residential or investment property, make sure your real estate agent is adept at online marketing to effectively showcase your home on leading real estate platforms.
*Source: comScore Media Metrix, May 2004
**Source: 2004 National Association of Realtors Profile of Home Buyers and Sellers
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