Real Estate Marketing Getting Focused
Below is a MRR and PLR article in category Finance -> subcategory Real Estate.
Real Estate Marketing: Getting Focused
Title:
Real Estate Marketing: Getting FocusedSummary:
Discover how to craft a real estate marketing plan in just five minutes to attract more motivated sellers than you can handle, all for pennies a day. Regardless of your budget, find abundant real estate deals cost-effectively.Keywords:
real estate marketing, real estate marketing tips, real estate investing, starting in real estate, real estate tools, motivated sellers, real estate ideasArticle Body:
A common question from both new and seasoned real estate investors is: "How do I find deals?" Many feel overwhelmed with options: rehabbing, targeting absentee owners, or using direct mail.The confusion often stems from not having a clear marketing plan. After attending a real estate training or purchasing a course, every investment angle seems appealing. But to succeed, you need focus. This focus will help you master handling objections and solving problems in various motivated seller markets.
Simplify your real estate marketing with these key questions:
Who:
Identify your target market. Are you focusing on foreclosures, absentee owners, probates, divorces, For Sale By Owners, or tired landlords? This defines your market.What:
Decide what your marketing message will be. This could be a script, a direct mail postcard, or an ad. Your goal is to prompt motivated sellers to take action, like calling or emailing you.When:
Determine the timing of your marketing. Consistency is crucial. Be the first name that comes to mind when someone realizes they're a motivated seller.Where:
Consider where your potential sellers will encounter your message. Whether door knocking or sending mail, knowing this will influence their response.Why:
Decide on your exit strategy. Will you wholesale the property, fix and flip it, or hold it as a rental? As your business grows, you'll explore various options. Initially, focus on what aligns with your current capabilities.How:
Choose your communication method with prospective sellers. If targeting foreclosures, decide between driving for dollars, telemarketing, direct mail, or mass marketing.How Much:
Budget affects your strategy. Even with a modest budget, you can close lucrative deals. Calculate your expenses (stamps, ink, paper) to ensure profitability.Example Marketing Plan:
- Who: Pre-foreclosures nearing court sale- What: Handwritten yellow legal pad letters
- When: Two weeks before the sale
- Where: Prospects' homes
- Why: Sellers are highly motivated with limited options
- How: Handwritten, addressed with first-class postage and return address labels
- How Much: With a $100/month budget, plan for approximately 60 letters a week
And there you have it?"seven simple steps to creating an effective real estate marketing plan.
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