Expired Listings - 7 Steps to Sell Fast and Get Top Dollar
Below is a MRR and PLR article in category Finance -> subcategory Real Estate.
Expired Listings: 7 Steps to Sell Quickly and Get Top Dollar
Summary
In the real estate market, over 50% of homes fail to sell during their initial listing period, with some areas experiencing rates as high as 65%. The truth is, both agents and homeowners share the responsibility for this. Here are seven effective steps to ensure your home sells the first time around.
1) Price it Right
Setting the right price is critical. Even a home in a less desirable area will sell if priced correctly. Avoid overestimating the value of your property?"treat it as another home on the market.
2) Hire the Right Agent
Interview at least two to three agents and choose the one utilizing the most comprehensive marketing tools. Don’t be swayed by flashy designations; focus on their strategy instead.
3) Embrace a Team Approach
Agents who work with a team have an advantage. While a single agent juggles multiple roles, a team can distribute tasks efficiently, reducing the risk of oversight.
4) Implement Effective Advertising Systems
Determine where, when, and how often your home will be advertised. While many calls from ads may not lead to sales, compelling advertisements with 800
call capture systems can attract potential buyers for your agent's team.
5) Utilize Strategic Signs and Sign Riders
Ensure your signs feature an 800
call capture number and the agent's webpage. The site should include free reports and registration areas for buyers. Add sign riders with enticing offers like zero down or special financing to generate interest.
6) Rethink Open Houses
Traditional open houses are often ineffective. Instead, consider organizing an open house tour with multiple homes. This approach creates an auction-like atmosphere and keeps you engaged in the process.
7) Leverage Visual Tours & Photos
High-quality visual tours and photos can boost your home's ranking on sites like Realtor.com. With nearly 80% of buyers starting their search online, it’s vital to stand out. Distribute CDs of the tours at open houses and send them to top agents in your area.
Agents who employ diverse marketing strategies are the most effective in selling your home. By leveraging internet tools, a strong team, and a robust support system, they can connect with the right buyer for your property.
You can find the original non-AI version of this article here: Expired Listings - 7 Steps to Sell Fast and Get Top Dollar.
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