Popularity of Dental Insurance
Below is a MRR and PLR article in category Finance -> subcategory Insurance.
Popularity of Dental Insurance
Summary:
Interest in dental care has surged due to increased television advertising. Group dental insurance plans, often included in employment packages, have gained significant popularity.
Keywords:
dental insurance, health insurance, dental care
Article
Television icons with their flawless, white teeth have highlighted the benefits of dental care, emphasizing the importance of dental insurance. These perfect smiles typically require expensive dental treatments, which have made group dental insurance plans offered by companies more essential than ever.
Group dental insurance plans have become a key component of employee benefit programs. Previously, dental insurance was a minor, easy-to-manage aspect of these programs. Traditional plans typically covered preventive care and cleanings fully, basic restorations at 80%, and major procedures like crowns and bridges at 50%. Many employees didn’t frequently visit dentists, keeping overall insurance costs low compared to the rising costs of general health insurance plans.
However, with the rise in television advertising, the focus on brighter, straighter smiles has increased public interest in dental care. This growing demand has led to a significant rise in dental insurance premiums, increasing by about 7-10% annually. Consequently, major employers have started paying more attention to this trend, as these rising costs impact their bottom line. Currently, dental insurance accounts for around 10% of a corporation's total employee benefits, pushing overall employee benefit expenses up by about 1% each year.
"Employers aren't paying that much attention yet, but considering the way dental plans are evolving, they should," says Donald S. Mayes, a dental plan auditor and consultant from Hershey, Pennsylvania.
Due to the growing popularity of including dental insurance in employment packages, large companies face a challenge. They need these plans to attract and retain talent but must also monitor the rising costs, presenting a classic Catch-22 situation.
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