How To Write a Better Fundraising Letter
Below is a MRR and PLR article in category Finance -> subcategory Fundraising.

How to Write an Effective Fundraising Letter
Overview
Discover essential tips for crafting a compelling fundraising letter. Customize the included sample donation request to suit your needs.
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Quick Tips for Writing Successful Fundraising Letters
Crafting a fundraising letter that resonates requires a thoughtful approach. Here are some tips to help you create an impactful donation request letter. Feel free to adjust the sample letter below for your specific purpose.
1. Start with Good News: Begin your letter by sharing positive developments.
2. Use Bullet Points: These help maintain reader interest, making the letter engaging and informative.
3. Incorporate Foreshadowing: Tease key points to keep your audience engaged.
4. Encourage Page-Turning: Create a sense of anticipation by concluding with a thought that continues on the next page.
5. Clearly Define Your Goals:
- Explain what you plan to do.
- Describe why it matters.
- Outline your approach.
- Share the results you expect.
6. Suggest Contribution Amounts:
- Use even numbers in a graduated scale.
- Offer options like a monthly auto-charge ($10 a month equals $120 annually).
- Provide a blank line for custom amounts.
7. Express Gratitude: Remind readers that their past contributions have powered your successes. Show appreciation and thank them.
8. Utilize a P.S. for Skimmers:
- Capture the attention of those who skim.
- Create a sense of urgency to encourage action.
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Sample Donation Request Letter
Date
Dear [Sponsor's Name],
On [event date], I will join hundreds of others in an effort to combat the effects of multiple sclerosis by participating in the MS [event name]. Your pledge on my behalf will support crucial research and local services for those affected by this unpredictable disease.
Share Your Story
I have a personal connection to this cause. My [relation], [Name], has MS. I aim to help not only them but also the many others diagnosed with MS. This disease affects the central nervous system, causing symptoms like loss of balance, impaired vision and hearing, fatigue, and muscle weakness. Each person is affected differently, making daily life challenging.
Set a Fundraising Goal
My goal this year is to raise [amount], aligning with $1 for every individual with MS registered in our local chapter. Your tax-deductible donation will help me reach this goal. You can send your contribution now using the enclosed self-addressed stamped envelope, or after the event, I will follow up. Please make checks payable to the National MS Society. My pledge deadline is [deadline date].
Following the event, I will update all sponsors with a brief recap of the MS [event name].
Thank you in advance for your support. Feel free to contact me with any questions or comments about the event. I’m available at [phone number].
Sincerely,
[Your Name]
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Customize this template to connect more personally with your audience, enhancing your fundraising efforts.
You can find the original non-AI version of this article here: How To Write a Better Fundraising Letter.
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