The History of Turnbull and Asser Shirts
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The History of Turnbull & Asser Shirts
A Legacy of Luxury in Menswear
Turnbull & Asser, a world-renowned name in menswear, stands at the pinnacle of luxury and elegance with its superbly crafted bespoke shirts. Celebrated for high-quality, stylish attire, Turnbull & Asser has become synonymous with sophistication in men's fashion. Its bespoke shirts, in particular, embody the brand's commitment to excellence, positioning it as a leader in the luxury clothing market. Beyond shirts, the brand offers an array of exquisite products, including ties, formal wear, outerwear, sleepwear, made-to-measure suits, jackets, cashmere clothing, and a range of chic accessories such as gloves, cufflinks, hats, umbrellas, and leather goods.
Founded in 1885 by Reginald Turnbull and Ernest Asser, the company began its journey with hosiery under the name John Arthur Turnbull. Located strategically near elite gentlemen's clubs, the shop swiftly gained favor among the aristocracy.
Since 1903, Turnbull & Asser's flagship store has been a fixture on Jermyn Street in London. The brand also boasts two American locations in Beverly Hills and New York City, thanks to the efforts of current owner Ali al-Fayed, who not only revitalized the Jermyn Street store but also expanded the brand's presence in the USA.
While Turnbull & Asser originally focused on menswear, it now offers clothing for women, attracting illustrious clients like actress Gwyneth Paltrow and many other celebrities.
Known for its bold, fashion-forward designs and vibrant colors, Turnbull & Asser uses high-end fabrics, primarily woven in Italy, to craft its iconic shirts. With a variety of sizes and styles available, the brand also offers made-to-measure services to ensure every client finds the perfect fit. This dedication to personal service sets Turnbull & Asser apart, cultivating a loyal clientele despite its premium pricing. Customers frequently praise the remarkable longevity of these garments, affirming that a custom shirt can remain stylish for years.
From its inception, Turnbull & Asser has dressed royalty, politicians, and celebrities, with bespoke shirts donned by figures like Sir Winston Churchill, Ronald Reagan, the Prince of Wales, Sean Penn, and Ben Stiller. A notable highlight in the brand's history is its collaboration with the iconic James Bond franchise. From Sean Connery to Pierce Brosnan and Daniel Craig, each Bond has worn the elegant cotton shirts crafted by Turnbull & Asser while saving the world. Notably, Ian Fleming, the creator of James Bond, was a fan of the brand himself.
Through its rich history and unwavering commitment to quality, Turnbull & Asser continues to be a beacon of luxury and elegance in the world of bespoke menswear.
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