The Plus Side Of The Shopping Experience

Below is a MRR and PLR article in category Fashion -> subcategory Clothing.

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The Upside of the Shopping Experience


Word Count: 331


Summary:

With size 14 as the best-selling women’s size in 2005, it's only logical that stores offer more stylish, contemporary clothing for full-figured women.

Article:


For many women, it only makes sense that, with size 14 being the top-selling size in 2005, stores should provide more modern and stylish options for full-figured customers.

Historically, this hasn’t been the case. While department stores carry numerous brands, plus-size women often find these sections hard to locate and lacking in variety. Many are frustrated by poor service and have turned to online shopping, though this comes with its own challenges, such as the inconvenience of returns.

Thankfully, full-figured women now have better shopping options, eliminating the need to hunt for decent plus-size fashions or endure subpar service. A new boutique concept offers a welcoming atmosphere designed to enhance the shopping experience.

Liz Claiborne Inc. has pioneered a line dedicated to the fit and fashion needs of women sizes 14 to 24. In 30 Elisabeth boutiques across the country, customers can find several of the company’s most popular plus-size brands and accessories, all under one roof.

These boutiques deliver the classic style of Elisabeth, the versatile looks of Liz Claiborne Woman, the relaxed elegance of Emma James, and the sophistication of Dana Buchman and Ellen Tracy, along with the vibrant colors of Sigrid Olsen?"all in one location.

Fashion experts emphasize that friendly, knowledgeable salespeople, a wide selection of lifestyle, career, and casual clothing, and highly sought-after plus-petite options are crucial to making shopping enjoyable for plus-size customers.

Style expert Susan Redstone notes, “Plus-size women will shop more frequently if their needs are met. Shopping becomes much more exciting when there are more options. The idea of a mini-department store in a beautiful boutique like Elisabeth is truly innovative.”



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