Zune Hits The Streets
Below is a MRR and PLR article in category Computers Technology -> subcategory Web Development.
Zune Hits the Streets
Introduction
The much-anticipated Zune has finally arrived, and Microsoft's marketing efforts have ensured that most people are well aware of it. A quick Google search reveals that the first six results are Microsoft's own promotional sites.
Features and Competition
The Zune, Microsoft's entry into the MP3 player market, is now available. It boasts a 30-gigabyte hard drive, a three-inch square video LCD, and is priced at $250. Notably, it features some exciting additions like preloaded music from contemporary artists and the ability to wirelessly share music and photos between Zunes. However, these enhancements don't necessarily make it a standout compared to the iPod.
Microsoft's Vision
Microsoft paints the Zune as the initial offering in a broader brand initiative. Their goal is to foster connections through "sharing, discovery, and community," stating that Zune is more than just a device?"it's a comprehensive platform for artists and listeners to engage with one another.
The Zune Music Store
Accompanying the player is the Zune music store, which offers tracks at the same price as Apple's store?"99 cents per song. Although it currently offers two million songs compared to Apple's 3.2 million, Microsoft highlights partnerships with labels like EMI, Virgin Records, and Sub Pop, from which some preloaded music originates.
The Microsoft-Universal Deal
A standout development is Microsoft's agreement with Universal Music Group, which grants the music company $1 for every Zune sold. This deal is significant as it introduces a new model where music companies gain revenue from hardware sales. Universal's CEO emphasized the importance of sharing in the profits of music-driven businesses.
Industry Implications
Unlike Apple's straightforward revenue-sharing agreements, this new deal could shift control toward music companies in hardware ventures, affecting fee structures. Universal CEO Doug Morris expressed optimism about future negotiations with Apple, highlighting their successful partnership history.
Tackling Digital Piracy
This collaboration addresses the decline in sales due to digital piracy. With Zune's feature that limits transferred songs to three plays, Microsoft aims to bolster its music store, though it may make the wireless sharing feature seem commercially driven.
In summary, the Zune enters a competitive field with some innovative features and strategic partnerships. Whether it will carve out significant market share against established players remains to be seen.
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