Using A Client Extranet For Efficient Online Collaboration

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Using a Client Extranet for Effective Online Collaboration


Efficient client collaboration is crucial for any service firm. Traditionally, this has centered on face-to-face meetings, with email supporting the sharing of work in progress. However, in recent years, client service extranets have become increasingly popular. While in-person meetings remain essential, extranets have overtaken email as the preferred platform for organizing and sharing the vast array of documents integral to client-agency relationships.

What is a Client Extranet?


An extranet serves as a secure platform where clients can access specific materials relating to their projects. This tool streamlines collaboration by allowing clients to:

- Review and approve draft documents
- Preview artwork or multimedia presentations for feedback
- Access important background information before project commencement
- Archive past projects for comparison
- View time and billing information
- Access a log of all project communications
- Minimize the need for face-to-face meetings, facilitating easier and more cost-effective remote client service

For busy clients, extranets simplify processes, save time, and enhance overall satisfaction, improving the service firm’s offerings.

Setting Up an Extranet


There are two primary ways to establish a client extranet: building an in-house system or opting for a hosted solution from an application service provider (ASP).

Building an In-House Extranet


Setting up an in-house extranet requires an existing intranet infrastructure. You'll need to invest in equipment, software, and either hire or train personnel to maintain the system. While the initial cost may be substantial, it offers several advantages:

Advantages:
- Full control over user interface design
- Customizable functionality for each client
- Seamless integration with internal systems
- Direct access to all user activity

Disadvantages:
- High initial development cost
- Requires skilled staff for extranet development
- Significant internal staff commitment for planning and execution
- Ongoing internal support, maintenance, and training needs

Using a Hosted Solution


Alternatively, a hosted solution involves paying a monthly fee to a service provider who handles infrastructure, security, and maintenance. This option is often more accessible, as it doesn’t require an existing internal network.

Advantages:
- Established track record of web-based applications
- Low entry cost and predictable ongoing expenses
- Quick implementation, potentially within a day
- No need for internal staff to support or maintain the system
- Free upgrades
- Cost savings on internal server use
- User-friendly interfaces

Disadvantages:
- Limited customization of user interface
- Fixed functionality

Conclusion


Whether you choose to develop an in-house extranet or utilize a hosted solution depends on your firm’s needs and resources. Both options can streamline client services, offering faster document access and reducing turnaround times for reviews and approvals. By implementing an extranet, your firm can enhance efficiency and client satisfaction.



You can find the original non-AI version of this article here: Using A Client Extranet For Efficient Online Collaboration.

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