Toshiba are a great player in the TV market

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Toshiba: A Leading Force in the TV Market


Overview


Toshiba has established itself as a major contender in the TV industry by championing large, wall-mounted LCD TVs as essential lifestyle products. Moving away from the bulky design of traditional CRT models, Toshiba focuses on promoting sleek and modern flatscreen displays.

Strategic Shift to LCDs


This transition to LCDs is a smart move for Toshiba. While their CRT TVs were often considered average, their LCD models are among the best available today. Although priced higher, these TVs are exceptionally lightweight and come equipped with advanced software and features. These enhancements include automatic tuning, picture-in-picture, quick channel changes, and other functionalities that significantly elevate the viewing experience.

Ideal Setup and Buying Tips


For the optimal experience with a Toshiba TV, wall mounting is recommended. When planning your setup, clear a space?"perhaps by removing a painting?"and carefully measure the area. Bring these measurements when visiting a showroom, which ideally will display TVs on walls to give you a realistic preview of how they’ll look in your home. Showrooms should also provide precise dimensions for each model.

Innovation and Future Outlook


Although Toshiba's LCD TVs are currently popular, the company is not resting on its laurels. Known for industry leadership, Toshiba is developing SED technology, poised as the next big thing after LCDs. SED screens will offer flatscreen designs similar to LCDs but with the capability to display higher resolutions, in line with top-end HDTV standards. As of now, a release date for SED TVs has not been announced.

Toshiba continues to innovate and lead in the television market, ensuring that their products remain at the forefront of technology.

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