The Urge To Download

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The Urge to Download


Discover the Music Revolution with Urge

If you've been buzzing about Urge, it's not a deep longing but MTV's groundbreaking venture into online music downloads and streaming.

What is Urge?


Urge is a subscription-based music service offered by MTV, where, for just $10 a month, subscribers can access an extensive library of 2 million songs. If you wish to own a track, downloads are available for 99 cents each.

Behind the Scenes


MTV isn't alone in this venture. Microsoft has teamed up with them, seeing the success of platforms like Napster and Rhapsody. The challenge? Convincing music lovers who rely on popular sites like Apple’s iTunes that a subscription-based model, offering unlimited listening in any order, is just as appealing, if not more.

What Sets Urge Apart?


Does Urge offer something unique? In terms of music selection, not particularly. The prices are comparable to other services. What Urge does boast is a visually appealing site and a community feature. Subscribers can engage with others via blogs and discussions.

The Microsoft Edge


With Microsoft’s marketing prowess, Urge is positioned to thrive. The latest Windows Media Player even integrates Urge, making it easily accessible to PC users.

However, there's a catch. Unlike the iPod, which is incredibly popular for its portability, Urge's compatibility is limited. iPod users would need extra steps like burning CDs and converting files to enjoy music on their devices. Fortunately, other portable devices are compatible, and you can find the list on Urge's website.

Looking Ahead


Excitement builds for Christmas 2006, as Microsoft plans to release their so-called "iPod Killer." This new device, based on the Xbox brand and featuring gaming options, directly targets Apple's market, potentially making "Urge" a household name if linked closely with this product.

Exploring Options


Each music platform has its strengths. Urge excels in organizing music genres, while Yahoo Music Unlimited offers personalized suggestions and lower subscription rates. Meanwhile, Rhapsody is renowned for its outstanding radio services offering curated music stations.

Try Before You Commit


Can't decide which service to choose? Take advantage of free trial subscriptions. Experiment with each platform to find the one that matches your preferences best.

In conclusion, the landscape of online music is rich with options. Whether it's Urge or another service, there's something out there for every music lover.

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