Nokialand

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Nokialand: The Story Behind Finland's Tech Giant


Have you ever heard of "Nokialand"? This term cleverly combines Nokia, the world's leading handset manufacturer, with Finland, its country of origin.

The Rise of Nokia


Nokia wasn't always the global leader in cell phones, digital technologies, telecommunications, and high-tech gadgets such as the Nokia 770 Internet Tablet. Over a century ago, the company produced paper, toilet paper, galoshes, tires, and raincoats.

Finland's Economic Transformation


Thanks to Nokia, Finland has emerged as one of Europe’s fastest-growing and most prosperous economies. Nokia's dominance in mobile phones at home has even led to the nickname "Nokialand" for Finland.

Back in the 1980s, Finland was primarily recognized for its paper and pulp industries and its lengthy, dark winters. Meanwhile, Nokia decided to pivot from its focus on timber, tires, and rubber boots to mobile phones?"a decision that proved transformative. Today, Nokia sells more phones than any other company in the world.

Nokia's success significantly impacted the Finnish economy, boosting GDP by more than 1.5% in 1999 alone. By 2004, Nokia's share of the Finnish GDP reached 3.5%, accounting for nearly a quarter of Finnish exports in 2003. In Finland, over 20,000 people were employed by Nokia, representing roughly 2% of the Finnish business sector. Additionally, several small companies, like Perlos, expanded significantly as Nokia subcontractors.

As Nokia's profits soared, so did its share price, creating many new wealthy households in "Nokialand."

A Presidential Proposal


Interestingly, about five years ago, there was a secret plan in Finland to make Jorma Ollila, Nokia's CEO, the country’s president. Although it didn’t come to fruition, this intriguing story surfaced in Sauli Niinistö's memoirs. He wrote about proposing the idea to Ollila for the 2000 presidential election in the spring of 1999. As history shows, Ollila declined the offer.

And so, Nokialand remains a captivating chapter in the story of Finland's transformation by its most iconic company.

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