My Troubles With Wordpress Themes

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My Challenges with WordPress Themes


Summary

I faced issues with Google indexing my blog beyond the front page. Why was this happening?

Keywords

WordPress, SEO, blog, blogging, search engine optimization

Article Body

My journey began in the late '90s when I wanted to share some news on my website?"a simple HTML page with sections for each post. It was straightforward.

Discovering blogs and blogging, I chose WordPress, the leading platform, thinking it was a smart and democratic choice. With a WYSIWYG editor, anyone could create a website.

I eagerly shared my thoughts on politics, London, and personal issues, hoping Google would index my insights. I expected my blog to gain visibility.

However, Google didn't cooperate. It wouldn't index past the front page. Why was this happening?

Investigating the Problem


- Duplicate Content: I configured it to show one post per page, but it didn't help.
- No Proper META Tags: The HTML lacked essential tags.
- Irrelevant HTML: There was excess HTML clutter.
- Poor Layout: The design buried the content.

Searching for solutions, I found a plugin called "Head META Description" but didn't use it. I believed a new theme would solve everything. I tried modifying one, which improved things slightly, but Google still overlooked my blog as all pages had the same title.

I hired someone to create a custom theme with these criteria:

- META 'title' from the blog post title
- META 'description' from excerpts
- ROBOTS 'noindex' tag for non-content pages

Yet, this wasn't enough. Proper SEO requires rigorous WordPress configuration.

Extreme Measures


I found some drastic tips. Warning: They can affect your rankings if you already have good standings. Here's what I did:

- Moved my blog to the root directory
- Enabled MOD_REWRITE for URLs
- Removed a 301 redirect

These actions initially dropped my PageRank to zero. Google considered the changes suspicious, but page indexing remained unaffected.

Tips for Brave Optimizers


1. Activate Permalinks: Go to 'Options/Permalinks'. You may need to enable Apache MOD_REWRITE.

1a. Use the %postname% variable to keep URLs short, avoiding date codes.

2. Position Your Blog Correctly: Ensure it's in the top directory. For example, use http://www.ttblog.co.uk instead of http://www.ttblog.co.uk/wordpress/.

A typical post URL: http://www.ttblog.co.uk/hard-as-nails/

3. Install an SEO-Optimized Theme

Now, my blog posts are beautifully indexed, and the Google 'site:' command returns all my posts and little else.

Next up, I’m taking on Windows XP to transform it into an efficient operating system.

You can find the original non-AI version of this article here: My Troubles With Wordpress Themes.

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