Starting Small Business Promotional Campaigns
Below is a MRR and PLR article in category Business -> subcategory Small Business.
Starting Small Business Promotional Campaigns
Word Count: 888
Summary:
Small Business Failures Don’t Have to HappenKeywords:
Direct mail postcards, direct mail, marketing, business marketing, direct mail marketing, postcards, Joy Gendusa---
Launching a small business is an exciting venture. You’ve sorted out what you want to offer, set everything up, and perhaps even framed your certificate on the wall. Now, the big question is: How do you get customers to notice you?
Promote! Promote! Promote!
While it sounds straightforward, if you’re in a niche like financial planning, boat building, or llama farming, your expertise might not extend to promotional strategies. Here’s what you need to know to kick off a successful campaign.
Basic Principles of Promotion
What is Promotion?
According to The New Webster's Concise Dictionary 2003 Encyclopedic Edition, promotion involves activities like advertising and public appearances to capture public interest.
Why Promote?
Promotion ensures people know your business exists. Without it, growth stalls, and your products or services won't attract attention. Promotion is essential for communication, expansion, and survival.
How to Promote
There are countless ways to promote. Even those who claim they don't promote are doing it indirectly, possibly through word-of-mouth or a unique feature that draws attention. Here are some intentional strategies:
- Greet customers with a friendly smile.
- Follow up with customers after they use your product to show you care and potentially secure more sales.
- Ensure your products are neatly packaged and presented.
- Display up-to-date brochures or catalogs in your reception area.
- Make sure every customer is greeted warmly and promptly.
Anything that positively draws attention to your company, team, products, or services constitutes promotion.
Reaching the Masses
Here’s a story to help you save on marketing and gain valuable insights.
As the Communications & Promotional Director for a medium-sized business, we utilized a commercial printing press for letters, catalogs, and promotional materials, which we mailed in envelopes. This cost about $10,800 weekly, yielding 120 to 140 leads and two new sales per week for a product priced around $12,000, plus additional revenue of $45,000. While not booming, the business was profitable.
Then, 9/11 happened. Suddenly, people stopped opening envelopes, and our leads dried up. On the brink of disaster, a mailing house owner suggested switching to postcards.
With a tighter budget, I started sending out 20,000 postcards weekly. This reduced costs by about 60%, thanks to less printing time, lower labor costs, and reduced postage.
The result? We still generated 120 to 140 leads weekly!
Why Postcards?
- No need to open a postcard.
- The bright imagery is immediately visible.
- The message is clear and can't be ignored or tossed out unopened, a common fate of bulk mail.
Postcards are an effective medium for reaching new customers and launching successful small business promotional campaigns.
You can find the original non-AI version of this article here: Starting Small Business Promotional Campaigns.
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