Self-Serving Letters and Emails
Below is a MRR and PLR article in category Business -> subcategory Small Business.
Self-Serving Letters and Emails
How to Use Them Effectively
Summary
Advancing your business agenda often involves turning someone’s inaction into a catalyst for your desired outcome. However, approach with caution. Here's a lighthearted look at crafting self-serving letters and emails.Article
In business, the art of persuasion is key. Whether you're trying to get a proposal signed, a call returned, an appointment set, information provided, or a bill paid, the gentle nudge is a constant tool.
What happens if the person you're nudging doesn’t respond? Is it still possible to move forward with your agenda?
Absolutely. By creatively inverting the situation, making their inaction the catalyst for your next move, you can keep progressing.
Consider using a self-serving letter or email. For example, if a customer ordered a shipment of snipe bracelets but isn't responding, it’s time to switch tactics.
Leave a voicemail, then follow up with a letter or email that conveys:
Self-Serving Message (Revised)
"Dear Valued Customer,
I’m thrilled to share that your much-anticipated snipe bracelets are ready for delivery. Unfortunately, I haven’t been able to reach you.
To ensure you have them in time for the 'Accoutrement de Snipe' convention, I’ll plan a delivery this Friday at 3 PM. If this timing needs to change, please contact me by Thursday evening to discuss.
Best, [Your Name]"
Using a Friendly Tone
Notice the overly courteous tone? It’s like Mary Poppins said, a spoonful of sugar helps the medicine go down. Be firm but friendly, framing your actions as beneficial for your customer.
Multi-Media Approach
A call, letter, and email together can reduce the chances of being ignored. If necessary, get even more creative?"perhaps with smoke signals or carrier pigeons! (But maybe skip the tattoo idea.)
Proceed with Caution
Use self-serving messages sparingly. Avoid overstepping with messages like:
"Esteemed Customer,
I’m placing 7 shipping containers of New Zealand Kiwi fruits on the next barge your way. Once you experience their aroma, I’m sure you’ll sign the contract and accept delivery."
While confidence is key, don’t overcommit or assume too much. Balance is crucial.
With this approach, you’ll be well on your way to effectively advancing your business goals!
You can find the original non-AI version of this article here: Self-Serving Letters and Emails.
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