Rules of Growth For Small Businesses

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Rules for Growing a Small Business


Understanding What Sets Successful Businesses Apart


For years, I've sought to answer a crucial question: What distinguishes small businesses with sustained growth from those that stagnate?

As a senior consultant for Inc. magazine, I've interacted with thousands of business owners annually. I've discovered that while there's no magic formula or exhaustive checklist for guaranteed growth, successful companies focus on seven key areas.

1. Strong Sense of Purpose


Leaders of thriving businesses realize that genuine motivation extends beyond financial gain. They pursue a higher calling beyond just making "more money."

2. Outstanding Market Intelligence


Successful organizations excel at recognizing and adapting to market changes. Unlike many small-business owners who have a narrow view, growth leaders see the broader landscape.

3. Effective Growth Planning


A robust growth plan is a strong indicator of future success. It need not be overly formal but must be written, clearly communicated, and regularly updated.

4. Customer-Driven Processes


Though many claim to be customer-centric, few truly are. Evaluate business processes from the customer's viewpoint. Are they designed for convenience and delivering superior value?

5. The Power of Technology


Thriving leaders embrace technology, understanding its essential role in our information age. Regardless of industry, technology integration is crucial.

6. The Best and Brightest People


A company's success hinges on its workforce. Leading businesses prioritize hiring, training, and retaining top talent.

7. Seeing the Future


Few organizations routinely consider future trends. Successful leaders monitor and interpret global changes impacting their industry.

By concentrating efforts on these areas, small businesses can significantly enhance their growth potential and achieve long-term success.

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