No budget for PR Do it yourself with the help of technology
Below is a MRR and PLR article in category Business -> subcategory Small Business.
No Budget for PR? Do It Yourself with Technology
Summary
Small businesses and non-profit organizations often can't afford to hire a PR firm. However, technology provides an affordable way to manage media relations and benefit from editorial coverage.
Keywords
non-profit, small business, media relations, online press kit, public relations
Article Body
In the past, small businesses and non-profits wondered if they needed a website. Today, most have effective sites that offer information, sell products, accept donations, and raise awareness. Now, another question arises: Do they need a PR agency?
While many would like to hire a PR firm, budgets often don't allow for it. Fortunately, small businesses and non-profits can handle their own media relations using some reliable tools.
Online Press Kits
An online press kit isn’t a regular website; it's a virtual folder where organizations can upload and store press materials. These kits allow you to distribute documents and images via links instead of email attachments, which often get blocked by firewalls.
You can link an online press kit directly to your website, making it easy for media to find news and background information. They're easy to update, ensuring your information is always current. Many services are user-friendly, so you won't need an IT expert, which is budget-friendly.
Prices and features of online press kit services vary widely. Research carefully to find one that fits your needs without paying for unnecessary features.
Web-based Media Lead Services
The Internet makes accessing information quick and simple. Instead of using outdated hard copies or CDs, many online providers offer services to reach thousands of media contacts at once. You can list experts, provide timely quotes, or respond to media leads efficiently.
These services vary in cost and quality; some are even free. It's important to choose a service that aligns with your budget and needs. Services frequently used by media professionals may cost more, but are often worth it.
Web-based Media Databases
When you have important news, you want to share it widely. However, manually visiting each newspaper's website to gather contact information can be time-consuming.
Media databases offer a solution by providing up-to-date media lists across various mediums and markets. Although they usually require a subscription fee, they save significant time and effort compared to manual list compilation. Some popular services include BurrellesLuce, Bacon’s, and Contacts on Tap.
Press Release Distribution Services
If you have a press release, you can either compile your own list of contacts or use a distribution service. Many services are available at different costs. For instance, PR Web offers free limited distribution and helps make your release accessible online with specific search terms.
Conclusion
While the expertise of PR professionals is valuable, small businesses and non-profits can leverage their own talent and technology to manage media relations effectively. Use online resources to learn about writing press releases; many guide you in creating compelling press documents.
Handling media relations in-house is not only feasible but also a great strategy to expand your reach as a growing organization.
You can find the original non-AI version of this article here: No budget for PR Do it yourself with the help of technology .
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